Growth Marketing Manager F/M | Maritime SaaS

Spinergie; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Spinergie seeks a Growth Marketing Manager in Paris to amplify market reach through coordinated GTM motions across ICPs and segments. You will build the tools, processes, content, and automations that empower a relationship-driven sales team to operate with precision.

You’ll lead product launches, segment campaigns, ABM, and lead nurturing while owning collateral and messaging. This role reports to the VP Sales & Marketing in a fast-growing SaaS environment.

Qualifications

• 3–6 years in B2B marketing or commercial operations, SaaS preferred.
• Strong design ability; can produce polished PowerPoint decks and assets.
• HubSpot power user; proficient in Marketing and CRM hubs.
• Able to draft customer-facing copy without a ghostwriter.
• Comfortable with technical/industrial subject matter; maritime/energy/logistics exposure a plus.
• Analytical and able to turn CRM/engagement data into actionable recommendations.
• Fluent English; French useful.

Responsabilités

• Marketing and campaigns: product launches, segment-specific campaigns, outbound and ABM, lead nurturing, collateral ownership.
• Market and account intelligence: segmentation, stakeholder mapping, competitive intel, data mining for messaging improvements.
• Sales enablement and operations: onboarding materials, enablement tooling, HubSpot architecture, workflows, automation, data hygiene, reporting.

Connaissances

B2B marketing

Commercial operations

PowerPoint design

Copywriting

English fluency

Data-driven

Outils

HubSpot

Description du poste

Growth Marketing Manager

We are looking for a Growth Marketing Manager to join our Sales & Marketing team, based in Paris. This role is responsible for amplifying Spinergie’s market reach by orchestrating coordinated go-to-market motions across our Ideal Customer Profiles (ICPs) and market segments.

As a Growth Marketing Manager, you hold a pivotal role in raising brand and product awareness across every segment we sell into. You will build and operate the tools, processes, content, and automations that these GTM motions depend on, directly equipping our relationship-driven sales team to cover a concentrated market with precision. You’ll report into Patrick’s team (VP Sales & Marketing), in Jean’s organization (co-founder and CEO).

Marketing and Campaigns

• Product launch management for new modules and features, executing against positioning set by Sales leadership
• Segment-specific multi-channel campaign planning and execution
• Outbound campaigns and account-based marketing
• Lead nurturing and lifecycle programs to maintain engagement and awareness
• Own and iterate sales and marketing collateral, e.g. brochures, solution one-pagers, scoping sheets, campaign assets and define the messaging for product

Market and Account Intelligence

• Market segmentation and go-to-market channel mapping
• Target account stakeholder mapping and engagement monitoring
• Competitive intelligence: maintaining a current view of the competitive landscape and how we position against it
• Mining customer and prospect engagement data (sales call recordings and transcripts, and post-deployment customer feedback) to sharpen messaging, collateral, and enablement materials
• Win/loss analysis and the feedback loop into positioning and sales materials

Sales Enablement and Operations

• Sales enablement program: onboarding materials, product presentation, ICP x use case mapping, and competitive positioning guides
• Enablement tooling and resource management, keeping the sales team equipped with current, findable, usable assets
• HubSpot administration: architecture, properties, lead and deal workflows, sequences, scoring, and data hygiene
• Workflow and automation build, monitoring, and maintenance with our digital tools suite (eg. Notion, HubSpot, Modjo, Claude, Dust)
• Reporting and analysis: account coverage and engagement, pipeline health, forecast vs actual, and campaign contribution

3–6 years in B2B marketing, commercial operations, or a hybrid of both; SaaS preferredStrong practical design ability, builds polished PowerPoint decks and campaign assets independently, with a good eye for layout, hierarchy, and brand consistencyHubSpot power user, Marketing and CRM hubsWrites well enough to draft customer-facing copy without a ghostwriterComfortable working with technical and industrial subject matter; maritime, energy, or logistics exposure a plusAnalytical and comfortable working in data, able to turn CRM and engagement data into a clear recommendationEnglish fluent as all work will be done in English; French usefulLocation: based in Paris

We are committed to diversity, equity, and inclusion. We welcome applicants from all backgrounds and identities