Global Growth Leader: Data-Driven Marketing & AI

Gongsupshop; Saint-Nazaire; On-site; EUR 70,000 - 100,000; Full time

Job summary

A leading surf brand is seeking a Head of Marketing to drive global growth and scale the brand internationally. This visionary leader will architect a data-driven marketing engine, focusing on creativity and performance. Responsibilities include building a bold marketing strategy, leading paid media channels, and designing a powerful CRM. The ideal candidate has 7-10 years of leadership experience in performance marketing, a deep understanding of surf culture, and is fluent in English and French.

Qualifications

• 7-10 years of marketing leadership experience in a DNVB or e-commerce environment.
• Solid knowledge of surf culture and products.
• Proven track record in performance marketing.

Responsibilities

• Build and execute a bold, ROI-driven marketing strategy.
• Lead all paid media channels and push performance.
• Design a powerful CRM and loyalty engine.

Skills

Leadership

Performance marketing

Data-driven decision-making

CRM and retention

Analytics

Fluent in English and French

Tools

Klaviyo

Shopify

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

GA (Google Analytics)

Looker

Job description

A leading surf brand is seeking a Head of Marketing to drive global growth and scale the brand internationally. This visionary leader will architect a data-driven marketing engine, focusing on creativity and performance. Responsibilities include building a bold marketing strategy, leading paid media channels, and designing a powerful CRM. The ideal candidate has 7-10 years of leadership experience in performance marketing, a deep understanding of surf culture, and is fluent in English and French.