Head of Content & Brand Growth (B2B, Revenue-Focused)

Agorapulse; France; Remote; EUR 90,000 - 130,000; Full time

Job summary

Agorapulse is seeking a Senior Content Leader to own the editorial strategy across LinkedIn, YouTube, and podcasts, driving brand growth and revenue. You will govern the voice for the Agorapulse name and align Brand with GTM to ensure demand gen is well-supported with compelling content and assets.

You will lead a three-person content team, coach talent, and collaborate with Marketing, RevOps, and Sales to translate audience insights into measurable pipeline outcomes.

Qualifications

• Proven experience in a 360 Content position, in a B2B environment, with a track record of building audience as a measurable business asset.
• Able to develop and defend an editorial strategy with data and reasoning — holding the line on voice while staying a genuine partner to GTM and leadership.
• Experienced managing content and creative specialists, with a coaching mindset and the ability to make firm decisions when needed.
• Fluent in both editorial and commercial language: you can talk ICP reach and signal quality in the same breath as brand voice and content formats.

Responsibilities

• Define and defend a documented editorial strategy — themes, angles, point of view — executed consistently across channels, and activate a roster of internal and external voices (executives, customer advocates, partners).
• Own audience growth as a business outcome: set targets across owned and ecosystem accounts, translate engagement metrics into pipeline language, and co-build the attribution narrative with GTM and RevOps.
• Lead and develop a team of three specialists, maintaining clear expectations, explicit priorities, and a culture of high standards and shared accountability.
• Run the Brand GTM interface — producing landing pages, ad creative, nurture sequences, and sales‑enable assets that execute GTM briefs without diluting the brand voice.

Skills

360 Content

Editorial strategy

Team leadership

English fluency

French a plus

AI writing tools

CMS

Analytics

Tools

CMS

Social media platforms

Analytics tools

Job description

Agorapulse is seeking a Senior Content Leader to own the editorial strategy across LinkedIn, YouTube, and podcasts, driving brand growth and revenue. You will govern the voice for the Agorapulse name and align Brand with GTM to ensure demand gen is well-supported with compelling content and assets.

You will lead a three-person content team, coach talent, and collaborate with Marketing, RevOps, and Sales to translate audience insights into measurable pipeline outcomes.