Head of Content

Agorapulse; France; Remote; EUR 90,000 - 130,000; Full time

Job summary

Agorapulse is seeking a Senior Content Leader to own the editorial strategy across LinkedIn, YouTube, and podcasts, driving brand growth and revenue. You will govern the voice for the Agorapulse name and align Brand with GTM to ensure demand gen is well-supported with compelling content and assets.

You will lead a three-person content team, coach talent, and collaborate with Marketing, RevOps, and Sales to translate audience insights into measurable pipeline outcomes.

Qualifications

• Proven experience in a 360 Content position, in a B2B environment, with a track record of building audience as a measurable business asset.
• Able to develop and defend an editorial strategy with data and reasoning — holding the line on voice while staying a genuine partner to GTM and leadership.
• Experienced managing content and creative specialists, with a coaching mindset and the ability to make firm decisions when needed.
• Fluent in both editorial and commercial language: you can talk ICP reach and signal quality in the same breath as brand voice and content formats.

Responsibilities

• Define and defend a documented editorial strategy — themes, angles, point of view — executed consistently across channels, and activate a roster of internal and external voices (executives, customer advocates, partners).
• Own audience growth as a business outcome: set targets across owned and ecosystem accounts, translate engagement metrics into pipeline language, and co-build the attribution narrative with GTM and RevOps.
• Lead and develop a team of three specialists, maintaining clear expectations, explicit priorities, and a culture of high standards and shared accountability.
• Run the Brand GTM interface — producing landing pages, ad creative, nurture sequences, and sales‑enable assets that execute GTM briefs without diluting the brand voice.

Skills

360 Content

Editorial strategy

Team leadership

English fluency

French a plus

AI writing tools

CMS

Analytics

Tools

CMS

Social media platforms

Analytics tools

Job description

Agorapulse is a social media management platform used by over 31,000 marketing professionals worldwide to manage, measure, and optimize their social media presence. With a global, remote-friendly team of 130+ people across 15 countries, we build tools that help teams work smarter and focus on what matters most. As we continue to scale, we're looking for people who want to make an impact, take ownership, and grow with us.

The team

You'll lead a team of three specialists — a Video Content Manager, a Brand Designer, and a Written Content Manager — sitting within the Marketing department and reporting directly to the CRO. You'll work in close partnership with the Head of GTM, RevOps, Sales, and Customer Success, operating at the heart of a cross-functional organization where brand and revenue are expected to move together.

The role

This role has a clear commercial mandate: build a recognizable brand, grow an engaged ICP audience across LinkedIn, YouTube, and Podcast, and make that audience a measurable contributor to revenue. You'll own the editorial strategy end-to-end — defining the point of view, holding the voice, and ensuring everything that ships under the Agorapulse name looks and reads like one company. At the same time, you'll be the primary interface between Brand and GTM, ensuring demand gen gets what it needs to execute without compromising editorial coherence.

What you'll do

• Define and defend a documented editorial strategy — themes, angles, point of view — executed consistently across channels, and activate a roster of internal and external voices (executives, customer advocates, partners) so the brand is carried by a system, not a single person
• Own audience growth as a business outcome: set targets across owned and ecosystem accounts, translate engagement metrics into pipeline language, and co-build the attribution narrative with GTM and RevOps
• Lead and develop a team of three specialists, maintaining clear expectations, explicit priorities, and a culture of high standards and shared accountability
• Run the Brand GTM interface — producing landing pages, ad creative, nurture sequences, and sales‑enablement assets that execute GTM briefs without diluting the brand voice, with weekly rituals to keep both sides aligned and unblocked

Who you are

• Proven experience in a 360 Content position, in a B2B environment, with a track record of building audience as a measurable business asset
• Able to develop and defend an editorial strategy with data and reasoning — holding the line on voice while staying a genuine partner to GTM and leadership
• Experienced managing content and creative specialists, with a coaching mindset and the ability to make firm decisions when needed
• Fluent in both editorial and commercial language: you can talk ICP reach and signal quality in the same breath as brand voice and content formats
• Fluent in English, French is a plus
• Comfortable with AI writing and production tools, CMS, social media management platforms, and analytics tools

Our recruitment process

Our Talent Acquisition Specialist will guide you through every step of the process:

• First interview with our Talent Acquisition Specialist (30 min)
• Interview with the transitional Head of Content (60 min)
• Interview with our CRO, the hiring manager (45min)
• Culture fit interview with our CEO (45 min)