Growth Marketing Director — B2B Scale & Performance

qlub; Paris; Sur place; EUR 90 000 - 140 000; Plein temps

Résumé du poste

qlub is scaling fast in restaurant tech and is seeking a Growth Marketing Director to own B2B paid acquisition from day one, turning cold traffic into qualified pipeline. You’ll lead creative strategy, media buying, funnel optimization, tracking, and reporting—working closely with Sales under clear SLAs to drive revenue-generating pipeline.

You’ll manage multi-channel campaigns (Meta, TikTok, Google Ads, LinkedIn) with $100K+ monthly budgets, optimize for ROI, and build a small team of marketers

Qualifications

• 8+ years in performance marketing with proven B2B, pipeline-driven results.
• Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets.
• Track record producing or directing high-performing video ads, with strong CRO expertise and a technical foundation in tracking, server-side implementation, and CRM integrations.
• Fluency in English is a must.

Responsabilités

• Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability.
• Lead creative strategy end-to-end: generate and validate high-converting ad concepts, build a performance ad portfolio (live action, UGC-style, AI-assisted), and optimize for hook rate, hold rate, and scroll-stopping moments
• Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline
• Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions
• Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability

Connaissances

Performance marketing

B2B marketing

Video ads creation/directing

CRO

Tracking & CRM integrations

English fluency

Outils

Meta

TikTok

Google Ads

LinkedIn Ads

HubSpot

Tableau

Google Analytics

Description du poste

qlub is scaling fast in restaurant tech and is seeking a Growth Marketing Director to own B2B paid acquisition from day one, turning cold traffic into qualified pipeline. You’ll lead creative strategy, media buying, funnel optimization, tracking, and reporting—working closely with Sales under clear SLAs to drive revenue-generating pipeline.

You’ll manage multi-channel campaigns (Meta, TikTok, Google Ads, LinkedIn) with $100K+ monthly budgets, optimize for ROI, and build a small team of marketers