Growth Marketing Director

qlub; Paris; On-site; EUR 90,000 - 140,000; Full time

Job summary

qlub is scaling fast in restaurant tech and is seeking a Growth Marketing Director to own B2B paid acquisition from day one, turning cold traffic into qualified pipeline. You’ll lead creative strategy, media buying, funnel optimization, tracking, and reporting—working closely with Sales under clear SLAs to drive revenue-generating pipeline.

You’ll manage multi-channel campaigns (Meta, TikTok, Google Ads, LinkedIn) with $100K+ monthly budgets, optimize for ROI, and build a small team of marketers

Qualifications

• 8+ years in performance marketing with proven B2B, pipeline-driven results.
• Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets.
• Track record producing or directing high-performing video ads, with strong CRO expertise and a technical foundation in tracking, server-side implementation, and CRM integrations.
• Fluency in English is a must.

Responsibilities

• Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability.
• Lead creative strategy end-to-end: generate and validate high-converting ad concepts, build a performance ad portfolio (live action, UGC-style, AI-assisted), and optimize for hook rate, hold rate, and scroll-stopping moments
• Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline
• Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions
• Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability

Skills

Performance marketing

B2B marketing

Video ads creation/directing

CRO

Tracking & CRM integrations

English fluency

Tools

Meta

TikTok

Google Ads

LinkedIn Ads

HubSpot

Tableau

Google Analytics

Job description

Why qlub

The end of a great meal shouldn't be the slow part. Waiting for the check, finding someone to take payment, splitting a bill by hand. qlub removes that friction. Guests scan a QR code and pay in seconds. No app, no download, no waiting.

From Pay-at-Table and Digital Menus to Order-and-Pay, Payment Links, and SoftPOS terminals, we handle the full payment experience so restaurants can focus on what they do best: great hospitality. Less friction means faster table turnover, smoother operations, and higher profit.

We're a fast-scaling fintech backed by Mastercard, Mubadala, e& and Shorooq. $72M raised, live across multiple markets worldwide, and headcount doubled in the past year. We're building the teams that take us to the next stage.

The role

Qlub is scaling fast across markets worldwide, and we look for people who take real ownership of their work. As our next Growth Marketing Director, you'll help drive our growth in B2B paid acquisition: building, shipping, and delivering results from day one. You'll own the full stack — creative strategy, media buying, funnel optimization, tracking, and reporting — working closely with Sales under clear SLAs to turn cold traffic into qualified pipeline. If you thrive in a fast-moving, build-from-scratch environment, this role is for you.

What You'll Own

• Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability

• Lead creative strategy end-to-end: generate and validate high-converting ad concepts, build a performance ad portfolio (live action, UGC-style, AI-assisted), and optimize for hook rate, hold rate, and scroll-stopping moments

• Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline, not just lead volume

• Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions

• Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability

Who You Are

• You’ve done this before in a fast-moving, high-growth environment

• You move fast and make strong decisions with incomplete information

• You take real ownership and think like an operator, not a coordinator

• You’re energized by hard problems in payments, hospitality, and customer experience

What You'll Need

• 8+ years in performance marketing with proven B2B, pipeline-driven results

• Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets

• Track record producing or directing high-performing video ads, with strong CRO expertise and a technical foundation in tracking, server-side implementation, and CRM integrations

• Fluency in English is a must

Nice to Have

• Experience with HubSpot

• Familiarity with Tableau, Google Analytics, or similar analytics platforms

• Knowledge of ad libraries, creative research tools, and structured testing frameworks

What we offer

• Real ownership over products that impact millions of diners and thousands of restaurants globally
• The opportunity to solve challenging problems in payments, hospitality, and customer experience
• A fast-moving environment where great ideas quickly become reality
• Close collaboration with experienced operators, builders, and industry experts
• A chance to leave a visible mark on one of the fastest-growing restaurant technology companies globally

Ready to build?

Join us and help shape how the world pays at the table.