Growth Automation Specialist - B2C/B2M Marketing

Pluxee; Paris; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Pluxee is seeking a Marketing Automation Specialist to design and optimize automated campaigns across the customer lifecycle for both end-users (B2C) and merchant partners (B2M). You will implement segmentation, personalization, and lifecycle strategies, while ensuring data integrity with CRM integrations.

The role requires 3–5 years of automation experience, proficiency with Brevo/HubSpot, and strong analytical skills to drive engagement, retention, and conversion.

Qualifications

• 3–5 years of experience in marketing automation in B2C or B2M contexts.
• Hands-on with Brevo, HubSpot or similar platforms.
• Experience in lead generation, audience expansion, and outbound marketing.
• Strong segmentation, personalization, lifecycle marketing, and lead management.
• Analytical mindset with data-driven insights and ROI focus.
• Excellent cross-functional collaboration and communication.
• Bachelor’s degree in Marketing, Business, or related field is a plus.

Responsibilities

• Design and optimize marketing automation campaigns across the customer lifecycle.
• Plan and execute audience segmentation and personalization tactics.
• Develop lead generation and nurturing workflows to improve conversion.
• Monitor performance, analyze data, and optimize ROI and LTV.
• Collaborate with digital marketing, product, and sales teams.

Skills

Marketing automation

Audience segmentation

Lifecycle marketing

Lead management

Email marketing

Data analytics

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing/Business or related field

Tools

Brevo

HubSpot

Salesforce

Microsoft Dynamics

Job description

Pluxee is seeking a Marketing Automation Specialist to design and optimize automated campaigns across the customer lifecycle for both end-users (B2C) and merchant partners (B2M). You will implement segmentation, personalization, and lifecycle strategies, while ensuring data integrity with CRM integrations.

The role requires 3–5 years of automation experience, proficiency with Brevo/HubSpot, and strong analytical skills to drive engagement, retention, and conversion.