B2C-B2M Automation Specialist

Pluxee; Paris; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Pluxee is seeking a Marketing Automation Specialist to design and optimize automated campaigns across the customer lifecycle for both end-users (B2C) and merchant partners (B2M). You will implement segmentation, personalization, and lifecycle strategies, while ensuring data integrity with CRM integrations.

The role requires 3–5 years of automation experience, proficiency with Brevo/HubSpot, and strong analytical skills to drive engagement, retention, and conversion.

Qualifications

• 3–5 years of experience in marketing automation in B2C or B2M contexts.
• Hands-on with Brevo, HubSpot or similar platforms.
• Experience in lead generation, audience expansion, and outbound marketing.
• Strong segmentation, personalization, lifecycle marketing, and lead management.
• Analytical mindset with data-driven insights and ROI focus.
• Excellent cross-functional collaboration and communication.
• Bachelor’s degree in Marketing, Business, or related field is a plus.

Responsibilities

• Design and optimize marketing automation campaigns across the customer lifecycle.
• Plan and execute audience segmentation and personalization tactics.
• Develop lead generation and nurturing workflows to improve conversion.
• Monitor performance, analyze data, and optimize ROI and LTV.
• Collaborate with digital marketing, product, and sales teams.

Skills

Marketing automation

Audience segmentation

Lifecycle marketing

Lead management

Email marketing

Data analytics

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing/Business or related field

Tools

Brevo

HubSpot

Salesforce

Microsoft Dynamics

Job description

## B2C-B2M Automation SpecialistApplyremote type: Hybridlocations: Paris: Casablanca: Lisboa: Tunistime type: Full timeposted on: Posted Todayjob requisition id: R5323**At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.**Permanent Regular **Job Description:**The Marketing Automation Specialist supports the execution and optimization of automated marketing campaigns across the full customer lifecycle—from acquisition to onboarding and retention. Whether working at global or local level, this role plays a key part in designing email flows, managing campaign logic, maintaining contact lists, and reporting on journey performance. The role requires deep platform knowledge, strong attention to detail, and close collaboration with content, CRM, and performance teams. It is critical to ensuring Pluxee’s automation systems deliver timely, relevant, and compliant communications. Your next challengeAs a B2C/B2M Automation Specialist, you will be responsible for developing and optimizing marketing automation strategies for both end-users (B2C) and merchant partners (B2M). You will execute personalized campaigns, manage lead generation and nurturing processes, and improve the overall customer and merchant journey through automation and CRM integration. Your role will be instrumental in improving engagement, retention, and conversion across both segments.What you'll be doing:* Manage and optimize B2C and B2M marketing automation platforms (e.g., Brevo, HubSpot) to support engagement, lead generation, retention, and conversion strategies.* Design and implement audience segmentation and personalization tactics to improve the effectiveness of automated campaigns.* Plan, execute, and continuously improve email and lifecycle campaigns based on behavioral triggers and real-time data.* Develop and optimize lead generation and nurturing workflows to increase the quality and conversion of merchant leads.* Manage and refine lead scoring models to prioritize and convert high-value prospects efficiently.* Support growth initiatives through audience expansion strategies, acquisition database management, list sourcing, enrichment and activation workflows to increase merchant prospect volume and pipeline generation.* Ensure seamless integration with CRM tools (e.g., Salesforce, Microsoft Dynamics) to maintain data consistency and tracking.* Monitor campaign performance, interpret insights, and optimize ROI, customer lifetime value (LTV), and conversion rates.* Collaborate with cross-functional teams (digital marketing, product, sales) to align automation strategies with business objectives.* Stay informed on best practices, trends, and innovations in marketing automation and customer journey optimization. You’re a match* Minimum 3-5 years of experience in marketing automation, with proven results in B2C and/or B2M contexts.* Hands-on expertise with platforms such as Brevo, HubSpot, or similar.* Experience in lead acquisition strategies, audience expansion, prospect database management and outbound marketing initiatives is a plus.* Strong understanding of audience segmentation, personalization, lifecycle marketing, and lead management.* Demonstrated experience in designing and optimizing email marketing and automation strategies.* Analytical mindset with the ability to track, interpret, and act on data-driven insights.* Collaborative spirit with strong communication skills and the ability to work cross-functionally.* Strategic and results-oriented, capable of tailoring automation to both consumer and merchant journeys.* Bachelor’s degree in Marketing, Business, or a related field is a plus.* Full working proficiency in English. To get this challenge* Video call with Anne Quillet (Global Digital Marketing Director)* Video call with Mathilde Dubreu (HR Business Partner)* Video call or physical meeting with Suvodeep Das (VP Global Marketing) Your teamYou will be part of the Digital Marketing Spoke team covering France, Portugal, Tunisia and Morocco. You will report to the Spoke B2B Digital Marketing Orchestration Manager and work closely with key country stakeholders in marketing, sales, and product. Your Location\*\*This job opportunity is restricted to France, Portugal, Tunisia and Morocco. **Why join Pluxee?** **Join an inclusive team**Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.**Turn inspiration into possibility**Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.**Make a positive impact**Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.**Grow with us**Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.