B2C Marketing Project Lead – Growth & Activations

Veepee; Paris; On-site; EUR 65,000 - 90,000; Full time

Job summary

Veepee is seeking a Marketing Projects professional within the Marketing Operations team to develop high-impact B2B2C campaigns and drive transversal initiatives across the group’s European markets. You will manage multiple scopes from offer mix to activation plans, coordinating with CRM, data, UX, and external agencies.

Strong data-driven mindset and English fluency are essential. You will collaborate with regional teams to ensure consistent experiences while adapting for local needs, and you

Qualifications

• Experience in marketing operations and cross-country campaigns is preferred.
• Strong data analysis and reporting capabilities required.
• Proficiency with MS Office and Google G Suite; comfort with data tools.
• Familiarity with Veepee analytics tools (Boom, Mixpanel, MicroStrategy, Neolane).
• Excellent written and spoken English.

Responsibilities

• Develop impactful B2B2C campaigns and lead transversal projects across Group countries.
• Own offer mix and daily attractivity topics on B2C homepages and banners.
• Define and implement B2C activation plans to meet marketing objectives.
• Collaborate with CRM, data, UX, and agency teams to improve campaigns and experiences.
• Track KPIs and ROI, providing performance insights for ongoing optimization.

Skills

Data-driven

Analytical skills

Project management

Marketing knowledge

Consumer mindset

Office tools

Veepee tools

English fluency

Tools

Boom

Mixpanel

Microstrategy

Neolane

G Suite

Job description

Veepee is seeking a Marketing Projects professional within the Marketing Operations team to develop high-impact B2B2C campaigns and drive transversal initiatives across the group’s European markets. You will manage multiple scopes from offer mix to activation plans, coordinating with CRM, data, UX, and external agencies.

Strong data-driven mindset and English fluency are essential. You will collaborate with regional teams to ensure consistent experiences while adapting for local needs, and you