Growth Marketing Data Analyst

Cafeyn; Paris; Hybride; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Classic package

Sports

Mental Health

Hybrid policy

Cafeyn access

Team life

Swile card

Sidecare health

Résumé du poste

Cafeyn is hiring a Marketing Data Analyst to join a cross-functional team at the intersection of Data, Marketing and Product. You will own key B2C marketing metrics, analyze performance, and identify growth opportunities.

The role emphasizes building self-serve reporting and AI-powered data products while ensuring tracking remains compliant and up to date. You will work with Marketing, Product and Data stakeholders to translate complex data into clear insights and actionable recommendations that

Qualifications

• Strong proficiency in SQL and Python for data querying and analysis.
• Experience with B2C marketing data in subscription-based businesses.
• Proven track record in marketing analytics and reporting.
• Experience with marketing tracking and GDPR, SKAN, DMA.
• Ability to translate data into actionable insights for stakeholders.
• Cross-functional collaboration with Marketing, Product and Data teams.

Responsabilités

• Own B2C marketing KPIs and ensure data accuracy for weekly/monthly reviews.
• Define dashboards and reporting frameworks to answer business questions.
• Analyze acquisition funnel to identify growth levers and provide recommendations.
• Run advanced analyses (Geo-Lift, attribution) to guide budgets and strategy.
• Build self-serve data products to empower Marketing teams.
• Develop AI-powered insights to accelerate access to actionable data.
• Maintain marketing tracking and ensure compliance with regulations.
• Collaborate with Marketing and Product to keep tracking up to date.

Connaissances

SQL

Python

Marketing analytics

Data storytelling

Cross-functional collaboration

GA4/Attribution basics

Outils

Snowflake

Airflow

Amplitude

Description du poste

Cafeyn is hiring a Marketing Data Analyst to join a cross-functional team at the intersection of Data, Marketing and Product. You will own key B2C marketing metrics, analyze performance, and identify growth opportunities.

The role emphasizes building self-serve reporting and AI-powered data products while ensuring tracking remains compliant and up to date. You will work with Marketing, Product and Data stakeholders to translate complex data into clear insights and actionable recommendations that