Global VP of Demand Generation & ABM

Mistral; Paris; Remote; EUR 223,000 - 313,000; Full time

Benefits offered by this job

Healthcare coverage

Relocation support

Wellness programs

Meal and transportation allowances

Job summary

Mistral is seeking a VP of Demand Generation to be the CMO’s right hand and lead our global demand generation and field marketing organization. This is a highly strategic role responsible for building a revenue engine that drives enterprise adoption of Mistral’s AI products and solutions.

You’ll lead a global team across Demand Gen, Field Marketing, and ABM, partner with Sales, Product Marketing, and Communications, and establish funnel metrics, forecasting, and measurement.

Qualifications

• 12+ years of experience in Demand Generation, Growth Marketing, or Revenue Marketing within high-growth B2B technology companies.
• Experience leading global demand generation and field marketing organizations.
• Proven success driving enterprise pipeline and revenue growth.
• Deep expertise in Account-Based Marketing and enterprise go-to-market strategies.
• Experience building and scaling teams in fast-moving environments.
• Strong executive presence and the ability to influence senior stakeholders.
• Experience in AI, cloud infrastructure, enterprise software, or developer platforms is highly preferred.

Responsibilities

• Define and execute global demand generation strategy aligned to growth and revenue goals.
• Lead and develop a high-performing team across Demand Generation, Field Marketing, and ABM.
• Own marketing-sourced and marketing-influenced pipeline targets globally.
• Build integrated campaigns across digital, events, paid media, executive programs, content, and partner marketing.
• Partner closely with Sales leadership to drive pipeline generation across strategic enterprise accounts.
• Develop and scale a best-in-class account-based marketing strategy.
• Lead Mistral’s field marketing efforts across EMEA, North America, and APAC.
• Partner with Product Marketing and Communications to maximize the impact of product launches and flagship events.
• Establish clear funnel metrics, reporting, and forecasting to measure marketing performance and business impact.
• Act as a strategic advisor to the CMO and collaborate with executive leadership on company priorities.

Skills

Demand Generation

Growth Marketing

Revenue Marketing

Account-Based Marketing

Leadership

Executive presence

Strategic thinking

Job description

Mistral is seeking a VP of Demand Generation to be the CMO’s right hand and lead our global demand generation and field marketing organization. This is a highly strategic role responsible for building a revenue engine that drives enterprise adoption of Mistral’s AI products and solutions.

You’ll lead a global team across Demand Gen, Field Marketing, and ABM, partner with Sales, Product Marketing, and Communications, and establish funnel metrics, forecasting, and measurement.