Global Omnichannel Experience Director

Ipsen; Paris; On-site; EUR 193,000 - 258,000; Full time

Job summary

Ipsen is seeking a Head of Global Digital Customer Experience to lead omnichannel strategy across the portfolio and drive data-driven, patient- and HCP-centric engagement worldwide.

In this global role, you will define a multi-year roadmap, build a Centre of Excellence for AI-enabled digital initiatives, and collaborate with Commercial, Medical, and Digital teams to optimize campaigns and KPIs across markets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or related field.
• Advanced degree (MBA or Master’s) preferred.
• Certification in Digital Marketing or Omnichannel Strategy.
• Proven training in data analytics and AI applications in marketing.
• Leadership and management certifications advantageous.

Responsibilities

• Define and implement omnichannel strategy across Ipsen portfolio.
• Lead cross-functional collaboration with commercial, medical and digital teams.
• Establish a Centre of Excellence for evaluating new technologies including AI.
• Monitor KPIs and optimize campaigns across global markets.
• Oversee compliance and data privacy in omnichannel initiatives.

Skills

Omnichannel

Cross-functional leadership

Data analytics

AI in marketing

Education

Bachelor’s degree in Marketing or related field

MBA or Master’s degree preferred

Digital Marketing / Omnichannel Certification

Job description

Ipsen is seeking a Head of Global Digital Customer Experience to lead omnichannel strategy across the portfolio and drive data-driven, patient- and HCP-centric engagement worldwide.

In this global role, you will define a multi-year roadmap, build a Centre of Excellence for AI-enabled digital initiatives, and collaborate with Commercial, Medical, and Digital teams to optimize campaigns and KPIs across markets.