Global HCP Omnichannel Leader — Drive Impact at Scale

Opella Healthcare Group; Neuilly-sur-Seine; Hybrid; EUR 75,000 - 100,000; Full time

Job summary

Opella is seeking an HCP Global Omnichannel Lead to define and manage global omnichannel engagement strategy, aligning segmentation, content, and scientific priorities with brands worldwide. You will guide markets on reach strategy and KPIs, shaping a proactive omnichannel culture across regions.

You will develop global playbooks, partner with Digital/Data/Tech teams to implement CRM, consent, tagging, and tracking, and drive dashboards and scale opportunities through test-and-learn pilots.

Qualifications

• 12+ years of omnichannel marketing or digital strategy experience.
• Experience building global-to-local HCP omnichannel models.
• Degree in Marketing, Digital, Business, or related discipline.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy across segments and channels.
• Provide strategic guidance to markets/brands on reach, segmentation and KPI setting.
• Develop global playbooks and best practices for omnichannel journeys and campaigns.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking.

Skills

Analytical skills

Commercial acumen

Influence and training

Education

Bachelor's degree in Marketing or related field

Tools

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Job description

Opella is seeking an HCP Global Omnichannel Lead to define and manage global omnichannel engagement strategy, aligning segmentation, content, and scientific priorities with brands worldwide. You will guide markets on reach strategy and KPIs, shaping a proactive omnichannel culture across regions.

You will develop global playbooks, partner with Digital/Data/Tech teams to implement CRM, consent, tagging, and tracking, and drive dashboards and scale opportunities through test-and-learn pilots.