Global HCP Omnichannel Leader

Opella; Neuilly-sur-Seine; On-site; EUR 75,000 - 100,000; Full time

Job summary

Opella is seeking an experienced HCP Global Omnichannel Lead to shape how self-care is delivered worldwide. You will define global omnichannel engagement, guide markets on reach strategy, and develop playbooks for journeys and campaigns, with a focus on measurable ROI.

You will mentor talent, collaborate with Digital, Data and Tech teams to build CRM, consent, tagging and tracking infrastructure, and drive adoption through data-driven decision making. Fluent English is required.

Qualifications

• 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Proven track record of building global-to-local HCP omnichannel models across AMEA, Europe, LATAM and ASEA.
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.
• Strong analytical and commercial skills, with comfort driving adoption through influence and training.
• Degree in Marketing, Digital, Business, or related discipline.
• Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
• Fluent in English.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
• Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.

Skills

Omnichannel marketing

Digital strategy

CRM targeting

Data tagging

Analytical skills

Fluent English

Education

Degree in Marketing, Digital or Business

Certification in omnichannel marketing or CRM data strategy

Tools

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Job description

Opella is seeking an experienced HCP Global Omnichannel Lead to shape how self-care is delivered worldwide. You will define global omnichannel engagement, guide markets on reach strategy, and develop playbooks for journeys and campaigns, with a focus on measurable ROI.

You will mentor talent, collaborate with Digital, Data and Tech teams to build CRM, consent, tagging and tracking infrastructure, and drive adoption through data-driven decision making. Fluent English is required.