Global HCP Omnichannel Strategy Lead

Opella; Neuilly-sur-Seine; Hybrid; EUR 75.000 - 100.000; Vollzeit

Zusammenfassung

Opella, the self-care challenger, seeks a seasoned HCP Global Omnichannel Lead to shape worldwide omnichannel engagement, mentor teams, and drive sustainable impact. You’ll lead cross-functional efforts across branding, science, and markets to align segmentation, content, and campaigns with strategic priorities.

You will oversee CRM integration, consent management, and tagging, ensuring robust data-driven decision-making and scalable omnichannel journeys that elevate brand performance globally.

Qualifikationen

• 12+ years of experience in omnichannel marketing or digital strategy.
• Proven track record of building global-to-local HCP omnichannel models across AMEA, Europe, LATAM, ASEA.
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.

Aufgaben

• Define and manage global HCP omnichannel engagement strategy.
• Provide strategic guidance to markets/brands on reach strategy and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test-and-learn pilots and scale omnichannel solutions globally.

Kenntnisse

Omnichannel marketing

Digital strategy

CRM targeting

Data tagging

English fluency

Ausbildung

Marketing/ Digital/ Business degree

Tools

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Jobbeschreibung

Opella, the self-care challenger, seeks a seasoned HCP Global Omnichannel Lead to shape worldwide omnichannel engagement, mentor teams, and drive sustainable impact. You’ll lead cross-functional efforts across branding, science, and markets to align segmentation, content, and campaigns with strategic priorities.

You will oversee CRM integration, consent management, and tagging, ensuring robust data-driven decision-making and scalable omnichannel journeys that elevate brand performance globally.