Global Brand Strategy Lead — Hybrid, Global Impact

Opella; Neuilly-sur-Seine; Hybrid; EUR 89,000 - 118,000; Full time

Job summary

Opella, the self-care challenger, seeks a Global Brand Strategy Lead to shape brand equity and long-term strategy for Allegra across global markets. You’ll guide content strategy, asset development, and campaign planning while partnering with insights, MMM, and zone leads.

You will mentor talent, manage cross-functional teams, allocate A&P budgets, and translate growth objectives into actionable plans. Fluency in English and a marketing MBA are required; this hybrid role is based in France.

Qualifications

• Graduate degree in Marketing or MBA
• Fluency in English (spoken and written)
• Experience leading global brand strategy and campaigns
• Ability to manage cross-functional teams and budgets

Responsibilities

• Define brand equity, positioning and long-term plan
• Lead content creation strategy and go-to-market playbooks
• Coordinate with Insights, MMM, and market leads for alignment
• Manage global brand budget and A&P allocation
• Mentor and develop talent across regions

Skills

Brand strategy

Cross-functional leadership

Content strategy

Brand equity

Campaign management

MMM analysis

Stakeholder influence

Mentorship

Education

MBA or Marketing degree

Graduate degree

Tools

MMM modeling

Job description

Opella, the self-care challenger, seeks a Global Brand Strategy Lead to shape brand equity and long-term strategy for Allegra across global markets. You’ll guide content strategy, asset development, and campaign planning while partnering with insights, MMM, and zone leads.

You will mentor talent, manage cross-functional teams, allocate A&P budgets, and translate growth objectives into actionable plans. Fluency in English and a marketing MBA are required; this hybrid role is based in France.