Global Brand Strategy Lead — Hybrid & Growth

1465 Opella Healthcare UK Limited; Neuilly-sur-Seine; Vor Ort; EUR 89.000 - 118.000; Vollzeit

Zusammenfassung

Opella is seeking a Global Brand Strategy Lead to shape long-term direction and drive execution across markets, focusing on Allegra in the global allergy space. You will define brand equity, campaign strategy, and cross-functional plans to grow share and volume while embedding sustainability and social impact into decisions.

You’ll mentor global teams, collaborate with agencies, and develop market playbooks to win with a data-driven, globally-minded marketing approach.

Qualifikationen

• Graduate degree in Marketing, MBA or Management preferable.
• Fluency in English in professional context (spoken and written) required.
• Experience in global brand strategy and cross-functional leadership.

Aufgaben

• Defines brand equity, positioning and long-term strategic plan across markets.
• Leads brand campaign strategy, timing and budget with GBGM input.
• Oversees content creation and develops market playbooks for adoption.
• Mentors and develops the global brand team and stakeholders.
• Tracks monthly performance and supports market objectives.

Kenntnisse

Brand strategy

Cross-functional leadership

Market research

Content strategy

Agency management

Marketing analytics

Ausbildung

Marketing degree

Jobbeschreibung

Opella is seeking a Global Brand Strategy Lead to shape long-term direction and drive execution across markets, focusing on Allegra in the global allergy space. You will define brand equity, campaign strategy, and cross-functional plans to grow share and volume while embedding sustainability and social impact into decisions.

You’ll mentor global teams, collaborate with agencies, and develop market playbooks to win with a data-driven, globally-minded marketing approach.