Global HCP Omnichannel Leader

1206 Opella Healthcare Group SAS; Neuilly-sur-Seine; On-site; EUR 75,000 - 100,000; Full time

Job summary

Opella is seeking an HCP Global Omnichannel Lead to shape global omnichannel strategy across dermatology and OTC brands. You will mentor teams, embed sustainability and social impact in decisions, and drive simple, impactful health experiences worldwide.

The role requires leading global playbooks, defining KPIs, and collaborating with Digital, Data and Tech to optimize CRM and customer journeys. Fluency in English is expected.

Qualifications

• 12+ years in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Global-to-local HCP omnichannel model experience across regions (AMEA, Europe, LATAM, ASEA).
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy.
• Provide strategic guidance on reach strategy, segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP journeys and campaigns.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across channels.
• Establish global KPIs and dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test-and-learn pilots and scale omnichannel solutions.

Skills

Omnichannel marketing

Digital strategy

CRM targeting

Data tagging

Analytical & commercial skills

Influence & training

Education

Bachelor/Master in Marketing or related

Tools

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Job description

Opella is seeking an HCP Global Omnichannel Lead to shape global omnichannel strategy across dermatology and OTC brands. You will mentor teams, embed sustainability and social impact in decisions, and drive simple, impactful health experiences worldwide.

The role requires leading global playbooks, defining KPIs, and collaborating with Digital, Data and Tech to optimize CRM and customer journeys. Fluency in English is expected.