Global Consumer Insights & Data Lead

Bic Group; Clichy; On-site; EUR 70,000 - 95,000; Full time

Job summary

BIC World is seeking a Consumer Insights & Data Manager within the Marketing team to drive market intelligence and data-driven strategies for the lighters category globally. The role combines qualitative and quantitative research (about 70% research, 30% data analysis) to inform commercial plans, with a strong emphasis on cross-functional collaboration and clear storytelling for diverse audiences.

You will partner with global teams, manage studies end-to-end, and help evolve market sizing tools

Qualifications

• Bachelor's or Master's in a quantitative field – statistics, economics, mathematics, or related.
• 5+ years in market research or data analytics, ideally with agency experience.
• Fluency in English.
• Strong Excel skills; Power BI or Tableau knowledge is a plus.
• Data-driven decision-making mindset with strong quantitative interpretation.
• Effective project management and cross-functional collaboration skills.
• Excellent communication skills — able to translate complex data into clear business narratives.
• Business partnership mindset: understands business needs and turns them into research/analytical solutions.

Responsibilities

• Understand objectives and design research plans to uncover consumer preferences and market dynamics
• Lead consumer research to generate insights and support innovation (concept tests, U&A studies…)
• Manage quantitative and qualitative studies end-to-end: questionnaire/screener development, survey programming and manage research agencies.
• Develop competition surveillance capabilities: collect, organize and centralize data critical to the lighters category worldwide
• Coordinate research learnings across markets to enrich global category knowledge
• Provide actionable insights to support strong commercial plans
• Present findings clearly to non-technical audiences with clear recommendations

Skills

English fluency

Advanced Excel

Data analytics

Cross-functional collaboration

Project management

Education

Bachelor's or Master's in a quantitative field

Tools

Power BI

Tableau

Job description

BIC World is seeking a Consumer Insights & Data Manager within the Marketing team to drive market intelligence and data-driven strategies for the lighters category globally. The role combines qualitative and quantitative research (about 70% research, 30% data analysis) to inform commercial plans, with a strong emphasis on cross-functional collaboration and clear storytelling for diverse audiences.

You will partner with global teams, manage studies end-to-end, and help evolve market sizing tools