Global Brand Manager

BIC; Clichy; On-site; EUR 85,000 - 110,000; Full time

Job summary

BIC is seeking a Global Brand Manager to lead multi-year growth strategies for the stationery category, delivering global innovation and portfolio management across regions in line with the brand equity.

You will collaborate with Market Insights, Commercial teams, and R&D to drive ideation, consumer testing, and go-to-market execution while managing budgets and cross-functional teams in a fast-moving, international environment.

Qualifications

• Strong analytical skills to translate consumer insights into actionable growth initiatives.
• Proven track record of launching new products and managing brand growth in a global context.
• Ability to work with cross-functional teams across regions and cultures.

Responsibilities

• Partner with Market and Consumer Insights to understand trends and develop strategic propositions.
• Monitor global marketplace for new product innovations and opportunities.
• Lead development of strategic plans to deliver long-term category growth.
• Support global portfolio strategy execution and define priority growth opportunities.
• Lead cross-functional teams for multi-year innovation and renovation initiatives.

Skills

Fluent English

Global brand management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Business Marketing or Business Administration

Job description

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

Job Description

As Global Brand Manager, you are responsible of delivering a global multi-year growth strategies for the stationery category portfolio. This role is responsible for recommending brand growth strategies, leading portfolio management, including global innovation and renovation, and collaborating with the commercial team to monitor the execution of key brand initiatives across regions. This position will lay in a BIC global category.

Main Responsibilities

• Partner with Market and Consumer Insight team to understand market & consumer trends and ensure strong strategic proposition.
• Monitor the global marketplace for new product innovations,competitive intelligence and key trends(consumer, lifestyle, social, societal insights, macro market trend, emerging technologies…) to identify and develop white space and business opportunities.
• Recommendthe development of successfulstrategic plansto deliver against long-term category strategy.
• Global Portfolio Management: support the execution of the global portfolio strategy based on consumers’ needs and occasions in alignment with the Brand’s Equity strategy. Define priority Need Spaces and Growth opportunities. Contribute to portfolio simplification efforts and support the regional teams in aligning their portfolio to the global strategy.
• Global Innovation/Renovation Leader: lead cross-functional teams to deliver multi-year innovation, including identifying consumer insights, coordinating and analyzing market trends and research, partnering with R&D to identify and develop partnerships and technologies, developing packaging and Commercial launch materials.
• Partner with the Global Masterbrand team in the development and global roll out ofcreative communication and partnership campaigns.
• Collaborate withthe Commercial teamsto monitor the go-to-market and executionof the strategy.
• Champions theday-to-day operational functionsof the global brand, including innovation process management, budget management, invoicing.

Qualifications

• Bachelor's degree in Business Marketing, Business Administration, or related field
• 5+ years of Marketingin CPG with a fair mix between Global Innovation and Regional or country experience.
• Solid understanding and experience of both Qualitative / Quantitative consumer research with proven analytical skills with the ability to interpret data and translate consumer insights and learnings, market trends into actionable recommendations for new innovation initiatives to feed brand growth
• Proven new product launches track record- driving an innovation process from Ideation, conceptualization through to product proof-of-concepts and consumer validation
• Strong consumer-focused orientation and problem-solving skills. Ability to think and sell conceptually.
• Ability to flexbetween strategic, analytical, and creative thinking, with an open and business-driven mindset
• Highly motivated, dedicated, self-starter with ability to work independently
• Solid organizational and project management skills.Ability to work with cross-functional teams and cross-cultural environment, manage and prioritize multiple projects, deadlines and priorities
• Strong financial acumen
• Flexibility and resilience in a fast-moving environment
• Fluent English

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means