Global Brand Associate Manager

Bic Group; Clichy; Hybrid; EUR 80,000 - 120,000; Full time

Job summary

BIC is seeking a Global Brand Associate Manager to drive the end-to-end marketing strategy across regions, managing a growing portfolio and leading cross-functional teams to deliver innovative brand initiatives. The role emphasizes collaboration with insights, R&D, design, finance, and regional teams to unlock sustainable growth.

Ideal candidates have 2-4 years of marketing experience, a Master’s degree or equivalent, and fluency in English, with a passion for consumer goods and brand building

Qualifications

• Master's degree (or equivalent professional experience) in marketing or related field.
• Demonstrated product or brand management experience including portfolio, brand fundamentals, and execution.
• Cross-functional project management experience in a matrix/international environment.

Responsibilities

• Define growth plans and manage portfolio strategy across brands and markets.
• Lead cross-functional teams to deliver multi-year category roadmap and launches.
• Develop and translate brand strategies into integrated marketing campaigns and guidelines.
• Monitor portfolio health and drive continuous improvement and growth.

Skills

Cross-functional collaboration

Marketing

Project management

Analytical thinking

Team player

Education

Master's degree (or equivalent) in marketing/related field

Job description

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Global Brand Associate Manager

BIC

Hybrid

Description

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It’s a colorful world - make your mark by joining the BIC team today.

The Global Category Brand Manager Junior is a member of the BIC Growth Team and reports to the Senior Global Brand Manager of a BIC global Category. He/she is responsible for delivering & executing the long-term strategy for the business area he/she manages. The role is responsible for the end-to-end development and execution of the marketing strategy, managing the portfolio, contributing to global brand and communications development, and driving innovation, renovation and activation initiatives, to unlock sustainable and profitable growth across regions.

You are a bold and determined team player, and you want to contribute to the transformation of a category in an international CPG company? Then come join us!

YOUR MISSION

As a central role between different stakeholders (global market & consumer insights, regional & local markets, R&D, finance, packaging, supply chain, and external agencies), the Global Brand Manager ensures projects are supporting growth and brand strategy, fit to win in targeted markets & consumers and delivered with excellence on time vs plan.

Main Responsibilities

Category understanding & Growth Plan building

• Partner with Market and Consumer Insight team to understand and analyse market & consumer trends as well as BIC & competitive business performance

• Monitor the global marketplace for new product innovations,competitive intelligence and key trends(consumer, lifestyle, social, societal insights, macro market trend, emerging technologies…) to identify and develop white space and business opportunities.

• Identify key trends, opportunities and risks. Translate findings into actionable plans to drive sustainable growth for the category

Global Portfolio management

• Support portfolio strategy and architecture, identifying gaps, overlaps and opportunities for optimization, simplification, renovation and growth.

• Monitor portfolio health across brands, segments, SKUs, price-pack, channels and markets, including key business and financial KPIs.

• Turn data and information into clear insights and fact-based recommendations to support category and portfolio decisions.

• Contribute to portfolio simplification efforts and support the regional teams in aligning their portfolio to the global strategy.

Global Innovation/Renovation lead

• Lead cross-functional teams (Marketing, Insights, R&D, Design, Finance, Legal, Sales and regional teams) to deliver multi-year Category roadmap plan

• Support & lead multi-year innovation, animation and renovation programs from concept creation to product and campaign development – including identifying consumer insights, partnering with R&D to connect technologies with consumer needs, exploring and validating assumptions with market research, developing the product proposition defining the marketing mix strategy and building a global business case.

• Develop launch plans, marketing toolkits, product communication, and international guidelines to support successful market launches.

• Define and track project milestones, deliverables, timelines, and key dependencies.

• Anticipate risks, identify solutions, and ensure projects are delivered efficiently and on time.

• Monitor product launch results and identify opportunities for continuous improvement.

Global brand design & communication development

• Support the translation of brand and category strategies into development and execution of integrated 360° marketing campaigns across digital, social media, retail, and point-of-sale

• Coordinate the development of campaign assets, product visuals, communication materials, and global marketing guidelines and toolkits

• Partner with regional and local teams to drive strong execution while maintaining consistency with global direction.

• Consolidate feedback and learnings to continuously improve category programs and executions.

Cross-functional Projects & Stakeholders management

• Own and coordinate assigned projects and workstreams, driving alignment on objectives, deliverables and timelines.

• Build effective relationships across functions, regions and markets.

• Prepare clear presentations and recommendations to support decision-making.

• Champions theday-to-day operational functionsof the global brand, including innovation process management, budget management

YOUR PROFILE & COMPETENCIES

• Master's degree (or equivalent professional experience) with at least 2- 4 years of marketing experience, ideally within the FMCG industry

• Demonstrated product or brand management experience – including portfolio & brand fundamentals, retailer & consumer panel data and ad hoc consumer research, innovation, design, communication & commercial execution

• Demonstrated cross-functional project management experience - in a matrix and/or international environment is a strong asset

• Understanding of financial fundamentals, experience in business case building & budget management

• Results-oriented & proven ownership, agile approach and comfortable navigating change, ability to challenge status quo

• Team player with strong communication and stakeholder management skills, and a passion for identifying growth opportunities and optimizing business performance.

• Strong analytical, organizational, and problem-solving skills, with the ability to manage multiple projects and competing priorities

• Curious & consumer-centric, with a strong interest in consumer goods, especially personal care products – experience in this field is a plus

• Fluent English is required

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.