Consumer Data & Insight Manager

Bic Group; Clichy; Presencial; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

BIC World is seeking a Consumer Insights & Data Manager within the Marketing team to drive market intelligence and data-driven strategies for the lighters category globally. The role combines qualitative and quantitative research (about 70% research, 30% data analysis) to inform commercial plans, with a strong emphasis on cross-functional collaboration and clear storytelling for diverse audiences.

You will partner with global teams, manage studies end-to-end, and help evolve market sizing tools

Formación

• Bachelor's or Master's in a quantitative field – statistics, economics, mathematics, or related.
• 5+ years in market research or data analytics, ideally with agency experience.
• Fluency in English.
• Strong Excel skills; Power BI or Tableau knowledge is a plus.
• Data-driven decision-making mindset with strong quantitative interpretation.
• Effective project management and cross-functional collaboration skills.
• Excellent communication skills — able to translate complex data into clear business narratives.
• Business partnership mindset: understands business needs and turns them into research/analytical solutions.

Responsabilidades

• Understand objectives and design research plans to uncover consumer preferences and market dynamics
• Lead consumer research to generate insights and support innovation (concept tests, U&A studies…)
• Manage quantitative and qualitative studies end-to-end: questionnaire/screener development, survey programming and manage research agencies.
• Develop competition surveillance capabilities: collect, organize and centralize data critical to the lighters category worldwide
• Coordinate research learnings across markets to enrich global category knowledge
• Provide actionable insights to support strong commercial plans
• Present findings clearly to non-technical audiences with clear recommendations

Conocimientos

English fluency

Advanced Excel

Data analytics

Cross-functional collaboration

Project management

Educación

Bachelor's or Master's in a quantitative field

Herramientas

Power BI

Tableau

Descripción del empleo

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As Consumer Insights & Data Manager within the Marketing team, you will play a key role in bringing market and consumer intelligence to our lighters business leaders globally. The role combines consumer research (~70% of time) to generate actionable insights, and data analysis and market sizing (~30% of time) to build the foundational knowledge that shapes strategies.

Your role includes:

• Understand business objectives and design research plans to uncover consumer preferences and market dynamics
• Drive consumer research to generate insights and support innovation (concept tests, U&A studies…), in line with BIC Research Standards
• Manage quantitative and qualitative studies end-to-end: questionnaire/screener development, survey programming and manage research agencies.
• Develop competition surveillance capabilities: collect, organize and centralize internal and external data critical to the lighters category worldwide
• Actively seek non-traditional sources for deeper insight, covering flame-related consumption categories
• Coordinate research learnings across markets to enrich global category knowledge
• Provide actionable insights and recommendations to support strong commercial plans
• Consolidate and cross-analyze data from multiple sources (internal sales, retail panels & audits, consumer/shopper studies) to extract superior intelligence and identify causal relationships between findings
• Ensure data integrity, quality and consistency across sources
• Support the maintenance and evolution of market sizing and reporting tools
• Present findings in a way that's easy to understand for non-technical audiences, with clear recommendations

Qualifications

• Bachelor's or Master's in a quantitative field – statistics, economics, quantitative, mathematics, or related
• 5+ years of progressive experience in market research or data analytics, ideally with agency-side experience (Kantar, Ipsos, NIQ…)
• Fluency in English
• Strong Excel skills; working knowledge of a visualization tool (Power BI, Tableau) is a plus
• Data-driven decision-making mindset with strong quantitative and interpretation skills
• Effective project management and cross-functional collaboration skills
• Excellent communication skills — able to translate complex data into clear business narratives
• Business partnership mindset: understands business needs and turns them into research/analytical solutions
• Capacity to convince and influence

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.