France RGM Director: Data‑Driven Growth & AFH Leadership

Coca-Cola HBC; Paris; Sur place; EUR 140 000 - 180 000; Plein temps

Résumé du poste

The Coca-Cola Company in Issy Les Moulineaux, France seeks a Director of Revenue Growth Management to drive end-to-end RGM strategies across Retail and AFH. You will steer pricing, pack architecture, and promotional frameworks with advanced analytics and AI tools to maximize ROI.

You will collaborate with marketing, commercial, and bottler teams to deliver profitable growth, while integrating scenario planning and financial simulations to stay ahead in a dynamic market.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing or related field; MBA preferred.
• 8+ years in revenue growth management, pricing strategy, or commercial roles in FMCG.
• Proven ability to manage multi‑channel complexity and lead AFH strategies.
• Advanced analytics skills and familiarity with AI‑driven tools for trade optimization.
• Strong financial acumen with scenario planning, P&L impact assessment.

Responsabilités

• Lead the end-to-end RGM agenda for France, ensuring strategies deliver profitable growth across Retail and AFH channels.
• Develop pricing, pack architecture, and promotional frameworks tailored to channel dynamics, consumer occasions, and brand positioning.
• Apply advanced analytics, predictive modeling, and AI-driven tools to optimize trade investment and improve ROI on promotions across all channels.
• Prioritize AFH growth by integrating system levers—such as equipment strategy, route-to-market design, and occasion-led portfolio solutions—within RGM planning.
• Partner with marketing, commercial, and bottler teams to co-create channel strategies that drive incidence, availability, and customer profitability.
• Embed scenario planning and financial simulation into decision-making processes to enhance agility in a rapidly evolving market.
• Foster a test-and-learn culture by piloting innovative RGM techniques and scaling successful models into core operations.
• Maintain a forward-looking perspective on market conditions, competitive actions, and regulatory trends to adapt strategies proactively.

Connaissances

AI Integration

Revenue Growth Management

Pricing Strategies

Strategic Growth

Storytelling

Cross-Functional Work

Data Planning

Finance

Formation

Bachelor’s degree in Business/Economics/Marketing

MBA preferred

Outils

Pricing Engines

Data Science Tools

AI Platforms

Description du poste

The Coca-Cola Company in Issy Les Moulineaux, France seeks a Director of Revenue Growth Management to drive end-to-end RGM strategies across Retail and AFH. You will steer pricing, pack architecture, and promotional frameworks with advanced analytics and AI tools to maximize ROI.

You will collaborate with marketing, commercial, and bottler teams to deliver profitable growth, while integrating scenario planning and financial simulations to stay ahead in a dynamic market.