Director Revenue Growth Management– France

Coca-Cola HBC; Paris; Sur place; EUR 140 000 - 180 000; Plein temps

Résumé du poste

The Coca-Cola Company in Issy Les Moulineaux, France seeks a Director of Revenue Growth Management to drive end-to-end RGM strategies across Retail and AFH. You will steer pricing, pack architecture, and promotional frameworks with advanced analytics and AI tools to maximize ROI.

You will collaborate with marketing, commercial, and bottler teams to deliver profitable growth, while integrating scenario planning and financial simulations to stay ahead in a dynamic market.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing or related field; MBA preferred.
• 8+ years in revenue growth management, pricing strategy, or commercial roles in FMCG.
• Proven ability to manage multi‑channel complexity and lead AFH strategies.
• Advanced analytics skills and familiarity with AI‑driven tools for trade optimization.
• Strong financial acumen with scenario planning, P&L impact assessment.

Responsabilités

• Lead the end-to-end RGM agenda for France, ensuring strategies deliver profitable growth across Retail and AFH channels.
• Develop pricing, pack architecture, and promotional frameworks tailored to channel dynamics, consumer occasions, and brand positioning.
• Apply advanced analytics, predictive modeling, and AI-driven tools to optimize trade investment and improve ROI on promotions across all channels.
• Prioritize AFH growth by integrating system levers—such as equipment strategy, route-to-market design, and occasion-led portfolio solutions—within RGM planning.
• Partner with marketing, commercial, and bottler teams to co-create channel strategies that drive incidence, availability, and customer profitability.
• Embed scenario planning and financial simulation into decision-making processes to enhance agility in a rapidly evolving market.
• Foster a test-and-learn culture by piloting innovative RGM techniques and scaling successful models into core operations.
• Maintain a forward-looking perspective on market conditions, competitive actions, and regulatory trends to adapt strategies proactively.

Connaissances

AI Integration

Revenue Growth Management

Pricing Strategies

Strategic Growth

Storytelling

Cross-Functional Work

Data Planning

Finance

Formation

Bachelor’s degree in Business/Economics/Marketing

MBA preferred

Outils

Pricing Engines

Data Science Tools

AI Platforms

Description du poste

Job Description Summary:

At The Coca‑Cola Company, we believe growth is driven by creating value for customers, consumers, and our system through intelligent, insight‑led strategies. Revenue Growth Management (RGM) is at the core of that vision—designing sustainable pathways that balance affordability, premiumization, and channel relevance across a dynamic marketplace. Our purpose is to refresh the world and make a difference, and RGM unlocks that purpose by ensuring the right brands, in the right packs, at the right price for every occasion. As Director of RGM for France, you will lead the development and execution of market‑wide RGM strategies across all channels—retail and Away From Home (AFH)—to accelerate profitable growth. This role requires strong commercial orientation, advanced analytics capability, and the ability to embed digital tools and AI into decision‑making. AFH is a major growth driver in France, so we are seeking a leader who can manage the full RGM spectrum while bringing the expertise or agility to optimize this complex and competitive channel. If you thrive in translating insights into actionable strategies, influencing diverse stakeholders, and shaping future‑ready capabilities, this is a unique opportunity to make a significant impact in one of our priority markets.

What You’ll Do for Us

• Lead the end‑to‑end RGM agenda for France, ensuring strategies deliver profitable growth across Retail and AFH channels.
• Develop pricing, pack architecture, and promotional frameworks tailored to channel dynamics, consumer occasions, and brand positioning.
• Apply advanced analytics, predictive modeling, and AI‑driven tools to optimize trade investment and improve ROI on promotions across all channels.
• Prioritize AFH growth by integrating system levers—such as equipment strategy, route‑to‑market design, and occasion‑led portfolio solutions—within RGM planning.
• Partner with marketing, commercial, and bottler teams to co‑create channel strategies that drive incidence, availability, and customer profitability.
• Embed scenario planning and financial simulation into decision‑making processes to enhance agility in a rapidly evolving market.
• Foster a test‑and‑learn culture by piloting innovative RGM techniques and scaling successful models into core operations.
• Maintain a forward‑looking perspective on market conditions, competitive actions, and regulatory trends to adapt strategies proactively.

Requirements & Qualifications

• Bachelor’s degree in Business, Economics, Marketing, or related field; master’s degree or MBA preferred.
• 8+ years of experience in revenue growth management, pricing strategy, or commercial roles in FMCG or relevant industries.
• Proven ability to manage multi‑channel complexity, including demonstrated capability or strong potential to lead AFH strategies.
• Advanced analytics skills and familiarity with AI‑driven tools, pricing engines, and data science applications for trade optimization.
• Strong financial acumen with experience in scenario planning, P&L impact assessment, and investment effectiveness analysis.
• Track record of influencing stakeholders in a matrix ecosystem—partnering across marketing, finance, supply chain, and system bottlers.
• Ability to shift between strategic thinking and hands‑on problem solving in fast‑paced environments.
• Excellent communication and storytelling capabilities to translate analytical insights into compelling commercial narratives.
• Fluency in English and French is mandatory.

What We’ll Do for You

• Provide the platform to lead multi‑channel RGM innovation in one of Coca‑Cola’s most competitive and strategic markets.
• Offer access to global RGM tools, advanced analytics platforms, and AI‑driven decision support systems.
• Create opportunities for cross‑functional collaboration with marketing, commercial, and operations leaders in a high‑growth market.
• Support ongoing professional development through strategic projects, global learning programs, and system‑wide best practices.

Skills

AI Integration, Business Influence, Change Management, Commercial Management, Cross‑Functional Work, Data Planning, Digital Data, Finance, Packaging Strategies, Pricing Strategies, Retail Channels, Retail Sales Experience, Revenue Growth Management, Scenario Planning, Storytelling, Strategic Growth

Location(s)

France

City/Cities

Issy Les Moulineaux

Travel Required

00% - 25%

Relocation Provided

No

Job Posting End Date

October 8, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.

The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.