France Media Operations Lead
The Coca-Cola Company
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Résumé du poste
The Coca-Cola Company in France is seeking a Senior Manager, Media Operations to translate operating unit strategies into integrated media plans and oversee budgets across social and digital channels. The role requires deep experience in media strategy, data-driven optimization, and cross-functional collaboration with marketing teams and external agencies.
You will lead planning and activation, measure performance against KPIs, ensure responsible marketing practices, and contribute to
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 8+ years’ experience in media planning, strategy, and activation.
- Experience managing media agencies and multi-channel activation.
- Fluency in French and strong English for cross-regional work.
Responsabilités
- Translate operating unit strategies into integrated media plans.
- Collaborate with marketing teams and area directors on priorities.
- Coordinate planning with procurement and external agencies.
- Monitor budgets, approve shifts, and report spend with accuracy.
- Ensure adherence to DMI allocation and optimize channel mix.
- Support market teams with connected media calendars.
Connaissances
Formation
Outils
Description du poste
The Coca-Cola Company in France is seeking a Senior Manager, Media Operations to translate operating unit strategies into integrated media plans and oversee budgets across social and digital channels. The role requires deep experience in media strategy, data-driven optimization, and cross-functional collaboration with marketing teams and external agencies.
You will lead planning and activation, measure performance against KPIs, ensure responsible marketing practices, and contribute to
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