Field Marketing Lead – AI/GenAI Events & Partnerships

Black Forest Labs; Paris; Hybrid; EUR 139,000 - 174,000; Full time

Job summary

Black Forest Labs seeks a field/event marketing leader to own events and co-marketing with partners worldwide. Shape the calendar, design immersive demos, and implement a pipeline-attribution framework. Work with GTM, Partnerships, and creative technologists to ensure impactful, measurable executions.

You will drive executive briefings, partner-led campaigns, and calendar alignment across markets. A 3–6 year track record in B2B tech marketing is preferred, with a hands-on, fast-paced mentality.

Qualifications

• 3–6 years in field/event marketing, partner marketing, or integrated campaigns at a B2B tech company.
• End-to-end events experience with measurable pipeline results.
• Experience co‑marketing with large partners.
• Understanding enterprise marketing and attribution.
• 80%+ execution; build run-of-show and brief booth staff.
• Strong visual taste for activations and outputs.
• Comfortable with ambiguity, tight timelines, and launch weeks.

Responsibilities

• Shape BFL's event calendar end-to-end.
• Design event experiences with Creative Technologists and developers.
• Build pre/post event machine: target lists, on-site meetings, pipeline attribution.
• Run BFL-hosted formats: dinners, launches, executive roundtables.
• Own the co-marketing motion with distribution and cloud partners; calendar coordination.
• Coordinate partner marketing calendars around launches and build repeatable playbooks.
• Create pitch decks and solution marketing materials.
• Coordinate with social marketing to align events, partner moments, and social campaigns.
• Feed insights from events back into GTM and product marketing.

Skills

Event marketing

Partner marketing

Integrated campaigns

GTM enablement

Pipeline attribution

Executive briefings

Visual design

Job description

Black Forest Labs seeks a field/event marketing leader to own events and co-marketing with partners worldwide. Shape the calendar, design immersive demos, and implement a pipeline-attribution framework. Work with GTM, Partnerships, and creative technologists to ensure impactful, measurable executions.

You will drive executive briefings, partner-led campaigns, and calendar alignment across markets. A 3–6 year track record in B2B tech marketing is preferred, with a hands-on, fast-paced mentality.