Conversion & Monetization Lead (FinTech, Remote)

Pennylane SAS; Paris; Hybrid; EUR 75,000 - 110,000; Full time

Job summary

Pennylane is seeking a Conversion Manager to own CRO across Financial Services and Monetization, shaping website and paid landing-page experiments and measurements. You will partner with Growth Engineers, Data, Design, Demand Gen, Product, Sales and Customer Success to move initiatives from ideation to impact.

The role requires 3–5 years in CRO or related fields, strong analytics and A/B testing discipline, and fluency in French and English. Location: Paris (hybrid) or remote within France.

Qualifications

• 3–5 years of CRO, conversion, or growth experience.
• Experience in B2B SaaS, fintech, or data-driven environments.
• Proven track record shipping initiatives end-to-end and impacting business metrics.
• Strong hands-on analytics and CRO tooling experience.

Responsibilities

• Define and execute the conversion strategy for key journeys (pro account landing pages, pricing/product pages, demo-booking journeys, self-sign-up, upsell flows).
• Build and run a continuous A/B testing program from ideation to ship-or-kill decisions.
• Identify conversion friction and opportunities through analytics and behavioral insights.
• Develop hypotheses based on user behavior, priorities and funnel performance.
• Ensure experiments are measured against meaningful business outcomes.
• Own measurement, dashboards and reporting for stakeholders.
• Coordinate with Growth Engineers, Data, Design and Product to ship improvements.

Skills

CRO

Conversion

B2B SaaS

Analytics

A/B testing

French

English

Tools

Amplitude

Contentsquare

Job description

Pennylane is seeking a Conversion Manager to own CRO across Financial Services and Monetization, shaping website and paid landing-page experiments and measurements. You will partner with Growth Engineers, Data, Design, Demand Gen, Product, Sales and Customer Success to move initiatives from ideation to impact.

The role requires 3–5 years in CRO or related fields, strong analytics and A/B testing discipline, and fluency in French and English. Location: Paris (hybrid) or remote within France.