Community & Merch Specialist

WeRoad S.r.l.; Paris; Hybrid; EUR 41,000 - 50,000; Full time

Benefits offered by this job

Free WeRoad trip yearly

Travel discount €1,400/year

Training and development opportunities

Team events and fun culture

Hybrid working – from destination up 1

Job summary

WeRoad is seeking a Community & Merch Specialist France to manage our French online community across owned channels and third‑party groups. You’ll translate and adapt copy for the website, trip pages, social media, newsletters and campaigns, ensuring it reads as if written in French.

Based in Paris with a hybrid work setup, you will own the French commercial plan, create local content, host live sessions, and track performance using GA4 and Meta Business Suite, turning data into actionable

Qualifications

• Native French speaker with fluent English.
• 2+ years in community management or content creation.
• Strong copywriting and translation skills.
• Empathy, creativity and data-driven planning.
• Comfortable on camera; experience with video editing.
• CMS experience and basic website maintenance; analytics tools familiarity.
• Based in/near Paris and freelancer status in France.

Responsibilities

• Manage WeRoad France's online community on owned channels and on third-party groups, moderating in WeRoad's tone.
• Own the French commercial plan and adapt global campaigns for the French audience.
• Translate and adapt copy from English/Italian into French for website, pages, social media and newsletters.
• Keep the French website up to date and well merchandised; spot bugs or content gaps.
• Create local content: record/edit short videos, reels and stories and spot local trends.
• Host Instagram Lives with Travel Coordinators and moderate the chat.
• Track website and social performance and turn data into insights for Marketing.

Skills

Native French

Copywriting

Translation

Video editing

Social media

CMS

Analytics tools

Tools

CapCut

Premiere Pro

GA4

Meta Business Suite

Amplitude

Job description

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France, Switzerland and… the USA!

With 200 team members and 4K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.

We’re on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Before you apply, please read through ourCultural Manifesto.

ABOUT THE ROLE

JOB TITLE: Community & Merch Specialist France

LOCATION: Hybrid (Paris)

TYPE OF CONTRACT: Freelance, full time

SALARY RANGE: 45K / year - contract

What you’ll do:

• Manage WeRoad France's online community on our own channels (Instagram, TikTok, Facebook, Internal Message Board) and on channels we don't own (third-party travel groups, forums, review platforms). You'll moderate conversations and reply in WeRoad's tone of voice.
• Own the French commercial plan and work with the central Content, Brand and Community teams to adapt global campaigns for the French audience.
• Translate and adapt copy from English and Italian into French for the website, trip pages, social media, newsletters and campaigns, so it reads as if it was written in French.
• Keep the French website up to date and well merchandised: trip and destination pages, product listings, banners and promotions. You'll also spot and report bugs or content gaps.
• Create local content for the French market: record and edit short videos, reels and stories. You'll spot local viral trends and bring a local touch to our Instagram content.
• Host Instagram Lives and other live formats with Travel Coordinators, from planning the content to moderating the chat.
• Track website and social media performance (reach, engagement, traffic, conversion) and turn the data into insights and recommendations for the Marketing team.

What we’re looking for:

• Native French speaker with fluent English. Italian, German or Spanish are a plus.
• 2+ years of experience in community management, social media or content creation, ideally in travel, lifestyle or a consumer brand.
• Strong copywriting and translation skills, with a good ear for tone of voice and cultural nuance.
• Empathy and creativity: you understand what our community cares about and turn it into fresh ideas. You also stay organised and data-driven while juggling several channels and deadlines.
• Comfortable on camera and hosting live sessions, with hands‑on experience recording and editing video (CapCut, Premiere Pro or similar).
• Experience working in a CMS and with basic website maintenance, plus familiarity with analytics tools (GA4, Meta Business Suite, Amplitude or similar).
• Based in or near Paris, available to come to the office and local events, and registered as a freelancer in France (e.g. auto-entrepreneur).

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.
• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.
• You're an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.
• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.
• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you're eager to be part of something bigger.

What we can offer

• A free WeRoad trip every year – Choose your dream destination with €1,400/year travel discount or travel even more as a Travel Coordinator.
• Opportunities to learn – We invest in your growth with training and learning opportunities.
• Fun – A vibrant co-working space, team buildings and meet‑ups.
• Hybrid working - Flexible working, and we support you to work from your destination of choice up to 1 month per year.

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.

The selection process will consist of:

• introductory call with Talent Acquisition Lead
• technical and background-based interview with Hiring Manager
• Case Study/second technical interview
• Culture Champions step

WeRoad is an equal opportunity and affirmative action employer. We consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.