Community & Merch Specialist (France)

WeRoad S.r.l.; Paris; Hybride; EUR 40 000 - 65 000; Plein temps

Avantages offerts par ce poste

Free WeRoad trip

Co-working space and vibrant community

Networking opportunities

Parental leave bonus

Unlimited holidays

Team-building events

Hybrid working

Résumé du poste

WeRoad France is seeking a freelance, full‑time Community & Content Manager based near Paris to lead local social channels, moderate conversations, and shape the French voice across owned and third‑party spaces.

You will translate and adapt copy from English and Italian into French, keep the French site up to date, create local video content, host lives, and convert analytics into actionable insights for the Marketing team.

Qualifications

• 2+ years in community management, social media, or content creation in travel, lifestyle or consumer brands.
• Based in or near Paris with freelancer status in France (auto-entrepreneur) and able to attend office/events.
• Native French speaker with fluent English; Italian/German/Spanish a plus.

Responsabilités

• Manage WeRoad France’s online community on our own channels (Instagram, TikTok, Facebook, internal forum) and third‑party groups, moderating conversations in WeRoad’s tone.
• Own the French commercial plan and adapt global campaigns for the French audience with central Content, Brand and Community teams.
• Translate and adapt copy from English and Italian into French for the website, trip pages, social media, newsletters and campaigns.
• Keep the French website up to date with trips, destinations, listings, banners and promotions; report bugs or content gaps.
• Create local content for the French market: record and edit short videos, reels and stories; spot local trends for Instagram.
• Host Instagram Lives and other formats with Travel Coordinators, planning content and moderating chats.
• Track website and social performance (reach, engagement, traffic, conversion) and translate data into insights for Marketing.

Description du poste

• TYPE OF CONTRACT: Freelance, full time
• Manage WeRoad France’s online community on our own channels (Instagram, TikTok, Facebook, Internal Message Board) and on channels we don’t own (third-party travel groups, forums, review platforms). You’ll moderate conversations and reply in WeRoad’s tone of voice
• Own the French commercial plan and work with the central Content, Brand and Community teams to adapt global campaigns for the French audience
• Translate and adapt copy from English and Italian into French for the website, trip pages, social media, newsletters and campaigns, so it reads as if it was written in French
• Keep the French website up to date and well merchandised: trip and destination pages, product listings, banners and promotions. You’ll also spot and report bugs or content gaps
• Create local content for the French market: record and edit short videos, reels and stories. You’ll spot local viral trends and bring a local touch to our Instagram content
• Host Instagram Lives and other live formats with Travel Coordinators, from planning the content to moderating the chat
• Track website and social media performance (reach, engagement, traffic, conversion) and turn the data into insights and recommendations for the Marketing team

Benefits

• A free WeRoad trip every year to the destination of your choice
• A great workspace, a vibrant co-working space and community (WeRoad UK office is based in East London at Huckletree)
• Opportunities to learn and build your network
• Generous paternity and maternity leave policy, with a bonus for newlyweds and new parents!
• Unlimited holiday policy
• Regular team-building events throughout the year
• Hybrid working opportunities

• Comfortable on camera and hosting live sessions, with hands-on experience recording and editing video (CapCut, Premiere Pro or similar)
• 2+ years of experience in community management, social media or content creation, ideally in travel, lifestyle or a consumer brand
• Based in or near Paris, available to come to the office and local events, and registered as a freelancer in France (e.g. auto-entrepreneur)
• Experience working in a CMS and with basic website maintenance, plus familiarity with analytics tools (GA4, Meta Business Suite, Amplitude or similar)
• Native French speaker with fluent English. Italian, German or Spanish are a plus
• Strong copywriting and translation skills, with a good ear for tone of voice and cultural nuance
• Empathy and creativity: you understand what our community cares about and turn it into fresh ideas. You also stay organised and data-driven while juggling several channels and deadlines