Channel Sales Manager (France Market)

MOVA TECH; Paris; On-site; EUR 90,000 - 150,000; Full time

Job summary

A leading robotics company is seeking an Overseas Channel Sales Manager to drive sales growth in the French market. This role focuses on developing key retail channels such as Leroy Merlin and Auchan. Candidates should have over 5 years of sales experience, strong relationships in relevant channels, and a track record of managing significant sales accounts. This position offers an opportunity to contribute to ambitious sales targets with robust strategies aimed at the robotic pool cleaner market.

Qualifications

• 5+ years of sales experience in the French local market.
• Proven customer development experience with annual sales exceeding €10 million.
• Deep understanding of consumer trends in the French pool robot market.

Responsibilities

• Develop and manage key sales channels including Leroy Merlin and Auchan.
• Execute channel sales growth strategies focusing on high-potential products.
• Provide market insights and actionable recommendations for channel strategy.
• Lead new product launches and optimize in-store displays for visibility and appeal.
• Develop pricing, promotions and product mix strategies to improve channel profitability.
• Provide market insights and adjust strategy based on data and competition.

Skills

Sales experience in French market

Channel management

Market insight analysis

Market insights

Job description

We are seeking a results-driven and channel-savvy Overseas Channel Sales Manager to focus on the French market. Your core mission is to develop and manage a diverse portfolio of mainstream retail channels. Through effective channel strategies and execution, you will drive sales growth of our robotic pool cleaners and play a key role in achieving the company’s multi-million euro sales target in Europe by 2026.

Key Responsibilities

1. Channel Development & Sales Breakthrough

• Take full responsibility for developing, penetrating, and managing key sales channels including Leroy Merlin, Auchan, Fluidra, Poolcorp, and others.
• Formulate and execute channel sales growth strategies, focusing on high-potential product portfolios to achieve significant sales growth.
• Build strong, long-term partnerships with core channel partners, becoming their trusted business advisor.
• Continuously improve channel share and sales performance through regular business reviews, joint business plans, and point-of-sale support initiatives.
• Collaborate with internal teams to develop competitive channel pricing, promotion, and product mix strategies to enhance channel profitability and sales efficiency.
• Lead new product launches and in-store display optimization to ensure product visibility and appeal at retail points of sale.

4. Market Insights & Strategy Adjustment

• Develop deep insights into the French 。robotic pool cleaners market landscape and competitive dynamics, providing actionable recommendations for channel strategy and product planning.
• Leverage sales data and market intelligence to identify growth opportunities and adjust sales strategies in a timely manner to drive business growth.

Qualifications

• 5+ years of sales experience in the French local market, with proven expertise and established relationships in key channels such as Leroy Merlin, Auchan, Fluidra, and Poolcorp.
• Proven experience in customer development from 0 to 1 or scaling from 1 to N, with a track record of successfully managing accounts with annual sales exceeding €10 million.
• Deep understanding of consumer trends in the French pool robot market, with experience in product localization, retail merchandising, or category management preferred.