Brand Website Experience Lead — Remote-Eligible

AccorCorpo; Issy-les-Moulineaux; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote work options several days aweek

Meal vouchers

Health insurance

Employee hotel discounts

Job summary

Accor is seeking a Senior Manager Brand Website Experience & Optimization for PM&E Brands. You will own the homepage and brands.com optimization, driving the roadmap, personalization, and content governance across Global brands and regions.

You will lead cross-functional teams in product, CRM, and analytics, monitor conversions, and push data-informed improvements with a focus on guest experience.

Qualifications

• 7+ years of Digital Marketing experience.
• Hands-on experience optimizing e-commerce website performance (conversion, funnel analysis, A/B testing).
• Strong affinity with brand marketing and digital activation channels.

Responsibilities

• Define and prioritize the website revamp and enhancement roadmap for Global brands across Premium, Midscale & Economy segments.
• Collect and prioritize enhancement requests from regions and Global brands based on impact and feasibility.
• Manage roadmaps with product managers and owners, leading UX projects across brands.
• Define onsite personalization roadmap in coordination with CRM and Data teams.
• Own the brands.com performance measurement framework and KPIs using GA4 and Contentsquare.
• Produce monthly performance reports with actionable recommendations.
• Coordinate with traffic, social media, SEO and CRM teams to maximize visibility and performance.

Skills

Digital marketing

Website optimization

AB testing

SEO

CRM

Google Analytics

Contentsquare

Adobe Experience Manager

WordPress

Tools

Google Analytics

Contentsquare

Adobe Experience Manager

WordPress

Job description

Accor is seeking a Senior Manager Brand Website Experience & Optimization for PM&E Brands. You will own the homepage and brands.com optimization, driving the roadmap, personalization, and content governance across Global brands and regions.

You will lead cross-functional teams in product, CRM, and analytics, monitor conversions, and push data-informed improvements with a focus on guest experience.