Senior Brand Website Experience & Optimization Lead

AccorHotels; Issy-les-Moulineaux; On-site; EUR 110,000 - 140,000; Full time

Benefits offered by this job

Meal vouchers

Health insurance

Remote work options several days aweek

Job summary

AccorHotels is seeking a Senior Manager Brand Website Experience & Optimization for Premium, Midscale & Economy brands. You will own the roadmap for global websites, drive optimization, and scale best practices across brands and regions.

You will collaborate with CRM, data teams, SEO, and content teams to improve guest experience, conversion, and performance, while leading cross‑functional initiatives and ensuring brand consistency.

Qualifications

• 7+ years of experience in Digital Marketing with hands‑on optimization of e‑commerce site performance (conversion, funnel analysis, A/B testing).
• Strong affinity with brand marketing.
• Knowledge of digital activation channels: media, paid traffic, SEO, CRM.

Responsibilities

• Define and prioritize the website revamp and enhancement roadmap for Global PM&E brands across Premium, Midscale & Economy.
• Collect, challenge and prioritize enhancement requests from regions and Global brands based on impact and feasibility.
• Manage roadmap timelines and delivery milestones with product managers and product owners; lead transversal digital UX projects.

Skills

Digital Marketing

A/B testing

Web optimization

Analytics

Project management

English fluency

Tools

Google Analytics

Contentsquare

Adobe Experience Manager

WordPress

Job description

AccorHotels is seeking a Senior Manager Brand Website Experience & Optimization for Premium, Midscale & Economy brands. You will own the roadmap for global websites, drive optimization, and scale best practices across brands and regions.

You will collaborate with CRM, data teams, SEO, and content teams to improve guest experience, conversion, and performance, while leading cross‑functional initiatives and ensuring brand consistency.