Senior Manager, Experiential Loyalty & Member Experience

Accorcorpo; Issy-les-Moulineaux; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Remote work several days per week

Meal vouchers

Employee health insurance

Job summary

Accor is seeking a senior professional to own and evolve the Member Experiences strategy for the ENA region, aligning experiential programs with loyalty and sponsorship goals. You will coordinate with global and local teams to deploy a new experience platform and drive engagement across hotels and partners.

You will manage events, influence campaigns, and CRM communications, ensuring consistent brand storytelling. Remote-friendly with hybrid options and a focus on cross-country collaboration.

Qualifications

• Experience in experiential marketing, loyalty, events, or sponsorship activation.
• International exposure with multi-country experience is a plus.
• Fluent in French and English.

Responsibilities

• Define and lead the ALL Accor Member Experiences strategy for ENA.
• Maximise Accor sponsorship assets to design exclusive experiences.
• Deploy engagement mechanics (auctions, prize draws) to maximise participation and points burn.
• Lead ENA deployment of the new ALL Accor experience platform with global/technical teams.
• Drive the group event agency and consultants for the ENA region.
• Lead monthly CRM newsletters and collaborate to amplify experiences through influencer campaigns.

Skills

Experiential marketing

Loyalty programs

Events management

Sponsorship activation

CRM & data-driven marketing

Education

Master's degree in Marketing/Communications/Events/Business

Tools

CRM software

Social media analytics tools

Job description

Accor is seeking a senior professional to own and evolve the Member Experiences strategy for the ENA region, aligning experiential programs with loyalty and sponsorship goals. You will coordinate with global and local teams to deploy a new experience platform and drive engagement across hotels and partners.

You will manage events, influence campaigns, and CRM communications, ensuring consistent brand storytelling. Remote-friendly with hybrid options and a focus on cross-country collaboration.