Brand Communications & Content Manager – 360° Strategy

Jobtailor; Aubigny-sur-Nère; Sur place; EUR 55 000 - 90 000; Plein temps

Résumé du poste

Jobtailor is seeking a seasoned Communications Manager to develop, manage and implement comprehensive plans for Tollens and Zolpan brands, ensuring consistent messaging and visual identity across all touchpoints.

The role requires leading 360-degree campaigns, coordinating agencies, content creation, SEO alignment, editorial strategy, and events, with a strong emphasis on brand guidelines, quality writing, and proactive collaboration with internal teams and external partners.

Qualifications

• Bachelor’s or master’s degree in Communications or related field.
• 5+ years of experience in communications roles.
• Experience on the client side and/or in an agency environment is preferred.
• Experience with a brand operating a network of stores or retail outlets would be a strong advantage.
• Expertise in managing 360-degree communications projects, from defining requirements through operational deployment.
• Ability to coordinate agencies, suppliers and internal stakeholders.
• Strong sensitivity to brand, design and visual identity.
• Proficiency in key desktop publishing and graphic design tools, particularly Adobe Creative Suite.
• Excellent writing skills
• Self-motivated and well organized
• Ability to manage multiple projects simultaneously and bring together diverse stakeholders
• Creative, curious and proactive, with the ability to make recommendations
• Knowledge or use of generative AI tools applied to communications and content creation is a major advantage

Responsabilités

• Develop, manage and implement communications plans for the Tollens and Zolpan brands
• Ensure consistency in messaging, content and visual identity across all touchpoints
• Ensure the application of brand guidelines and standards
• Advise internal teams on their communications needs
• Define project resources, requirements, timelines and performance indicators
• Measure impact and implement corrective actions
• Manage budgets and coordinate agencies, suppliers and external partners
• Define and manage the editorial strategy across print, web, digital, social media and video channels
• Oversee the design, production, rewriting and updating of content and materials
• Manage the creation and launch of catalogs, from concept through distribution
• Ensure the graphic, editorial and writing quality of all deliverables
• Challenge creative proposals and contribute directly to selected materials when necessary
• Ensure consistency between content, marketing activities and SEO strategy
• Manage media and social media campaigns, monitor their performance and recommend optimizations
• Oversee local communications for retail outlets
• Design and coordinate customer events
• Manage public relations activities
• Contribute to the development and monitoring of sponsorship and partnership initiatives
• Ensure internal communication of campaigns and initiatives to sales teams
• Monitor trends in communications, creative work, design and market practices

Connaissances

360-Degree Communications Project Man

Adobe Creative Suite Proficiency

Excellent Writing Skills

Brand Sensitivity & Visual Identity

Agency & Stakeholder Coordination

Formation

Bachelor’s Degree in Communications

Master’s Degree in Communications

Outils

Adobe Creative Suite

Desktop Publishing Tools

Graphic Design Tools

Generative AI Tools

Description du poste

Jobtailor is seeking a seasoned Communications Manager to develop, manage and implement comprehensive plans for Tollens and Zolpan brands, ensuring consistent messaging and visual identity across all touchpoints.

The role requires leading 360-degree campaigns, coordinating agencies, content creation, SEO alignment, editorial strategy, and events, with a strong emphasis on brand guidelines, quality writing, and proactive collaboration with internal teams and external partners.