B2B Marketing Lead - Multichannel Campaigns & Content

Jobtailor; Paris; Sur place; EUR 42 000 - 62 000; Plein temps

Résumé du poste

Jobtailor in Paris is seeking a Marketing Operations professional to co-develop annual plans, deploy multichannel campaigns, and create content to boost awareness and lead generation. You will work closely with sales to align campaigns and optimize CRM usage.

The role requires 2–3 years in B2B marketing, strong writing skills, and proficiency with PowerPoint, Canva, Salesforce, and CMS. A pragmatic, collaborative mindset is essential for success in a consulting-like environment.

Qualifications

• 2 to 3 years in B2B operational marketing
• Experience deploying multichannel campaigns and/or sales enablement tools
• Knowledge of SEO/GEO and web writing
• Excellent writing and content-formatting skills; ability to present complex information clearly
• Proficiency with marketing production tools (PowerPoint, Canva, Salesforce, CMS)
• Strong lead-generation and targeting skills
• Collaborative with sales and consultants
• Curious mindset and pragmatic, business-oriented approach

Responsabilités

• Co-develop annual marketing plans and initiatives to raise awareness and accelerate lead generation and conversion
• Design, plan, and deploy multichannel marketing campaigns
• Produce and distribute content including web pages, articles, LinkedIn posts, emails, webinars, and testimonials
• Organize and participate in events with partners and clients
• Contribute to contact targeting and qualification in the CRM
• Prepare campaign briefs for the sales team
• Update sales tools and materials and coordinate marketing with sales and consultants
• Monitor market and competitor trends and report on performance

Connaissances

B2B Operational Marketing

Multichannel Campaign Deployment

Lead Generation

Content Writing

Sales Enablement Tools

SEO/GEO Knowledge

Analytical Skills

Project Management

CRM Contribution

Team Collaboration

Outils

PowerPoint

Canva

Salesforce

CMS

Description du poste

Jobtailor in Paris is seeking a Marketing Operations professional to co-develop annual plans, deploy multichannel campaigns, and create content to boost awareness and lead generation. You will work closely with sales to align campaigns and optimize CRM usage.

The role requires 2–3 years in B2B marketing, strong writing skills, and proficiency with PowerPoint, Canva, Salesforce, and CMS. A pragmatic, collaborative mindset is essential for success in a consulting-like environment.