AI-Driven SEM Growth Manager

Yahoo; Uz; Hybrid; EUR 71,919 - 149,968; Full time

Benefits offered by this job

Flexible hybrid work

Job summary

Yahoo is seeking a hands-on Performance Marketing Manager, Search, to own Yahoo’s SEM strategy and execution across leading search platforms. You will run a disciplined test-and-learn program, collaborate with Data Science to build bidding and measurement models, and leverage AI-native search features to scale efficiently.

You’ll drive end-to-end SEM activities, analyze performance across key metrics, and lead controlled experiments to improve efficiency.

Qualifications

• 5+ years of hands-on SEM management with large paid search budgets.
• Proficient with Smart Bidding, Performance Max, DSAs and audience targeting.
• Strong analytical skills; Excel/Sheets; SQL preferred; BI tools experience.

Responsibilities

• Own end-to-end SEM strategy and execution across Yahoo’s consumer products, including keyword strategy, bid management, ad copy, landing page optimization, audience layering, and budget pacing.
• Drive daily, weekly, and quarterly performance analysis across ROAS, CPA, CTR, CVR, impression share, and Quality Score; diagnose root causes and act quickly.
• Design and execute controlled A/B experiments across ad creative, landing page variants, bid strategies, keyword match types, and audience segments to improve efficiency.
• Leverage automated bidding, Performance Max, smart campaigns, and AI-driven features to scale reach and reduce manual tasks.
• Collaborate with Data Science to build custom bidding models, attribution signals, and incrementality tests for ROI.
• Partner with growth tooling to automate routine campaign management tasks, freeing capacity for strategic work.
• Maintain relationships with search platform account teams to stay ahead of algorithm changes and access beta programs.
• Monitor keyword dynamics and auction pressure to defend share and identify under-exploited categories.

Skills

SEM management

Platform expertise

Analytics

Excel/Sheets

SQL

A/B testing

Communication

Tools

Excel

Google Sheets

BI tools

Ad platform reporting

Job description

Yahoo is seeking a hands-on Performance Marketing Manager, Search, to own Yahoo’s SEM strategy and execution across leading search platforms. You will run a disciplined test-and-learn program, collaborate with Data Science to build bidding and measurement models, and leverage AI-native search features to scale efficiently.

You’ll drive end-to-end SEM activities, analyze performance across key metrics, and lead controlled experiments to improve efficiency.