Performance Optimization Manager (Paid Search)

AI Digital; France; Hybride; EUR 38 000 - 54 000; Plein temps

Résumé du poste

AI Digital is seeking a Paid Social Specialist in France to run and optimize social campaigns across platforms, focusing on media and performance KPIs. You will develop campaign strategies, monitor performance with GTM and GA4, and provide data-driven insights.

Collaboration with the Client Service team is essential to align with client requirements and deliver measurable results. Fluent English (B2+) and strong analytical skills are required to interpret data, create dashboards, and present

Qualifications

• Minimum of 2 years of experience executing and optimizing social campaigns toward media or performance KPIs.
• Experience managing SEM advertising platforms such as Google Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in paid social advertising.
• Fluent English B2+.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Responsabilités

• Execute and optimize social campaigns across platforms to meet KPIs.
• Develop and implement campaign strategies and targeting methods.
• Monitor performance, analyze data, and identify optimization opportunities.
• Prepare reports and metrics with insights and recommendations.
• Build and update dashboards for real-time visibility into campaign performance.
• Collaborate with Client Service to align with client requirements.

Connaissances

Social campaigns

SEM platforms

GTM

GA4

Data analysis

Audience targeting

Bidding strategies

English (B2+)

Outils

Google Ads

Bing Ads

GTM

GA4

Description du poste

Responsibilities

• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Job requirements

• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• Provenin managing SEM advertising platforms, such asGoogle Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
• Fluent English B2+
• Strong attention to detail and ability to manage multiple campaigns simultaneously.