AI-Driven CRM & Lifecycle Manager

Joko; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Top-market compensation

Equity for everyone

AI learning time weekly

Yearly offsite

ClassPass subscription

8-week leave for second parent

Résumé du poste

Joko is seeking a CRM & Lifecycle Manager to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to a campaign that reactivates dormant users.

You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams. Your main missions include guiding new users through onboarding, turning engaged users into

Qualifications

• 5+ years of experience in B2C CRM or lifecycle marketing, ideally in a high-growth mobile or consumer app.
• Hands-on with modern CRM platforms (Braze, Iterable, Customer.io or similar) across in-app, push and email.
• Data-driven with cohort curves, funnel data, and A/B test results.
• Structured experimentation mindset with the ability to design meaningful tests.
• Curious about AI and how it can improve workflows and impact.
• User-centric mindset and attention to detail in every message.
• Native French speaker with fluent English.

Responsabilités

• Design and run lifecycle programs that turn signups into engaged, loyal, high-LTV users across multi-channel touchpoints.
• Own onboarding messaging, timing, and triggers to drive activation and long-term retention.
• Build retention and referral programs to deepen usage and lift retention.
• Design cross-channel journeys to maximize LTV and partner with Data and Product.
• Lead continuous experimentation and use AI to sharpen personalization and speed up cycles.

Connaissances

Braze

Iterable

Customer.io

Lifecycle strategy

Data-driven

A/B testing

AI in CRM

French native

English fluent

Outils

Braze

Iterable

Customer.io

Description du poste

Joko is seeking a CRM & Lifecycle Manager to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to a campaign that reactivates dormant users.

You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams. Your main missions include guiding new users through onboarding, turning engaged users into