Strategic Influencer Marketing Lead – AI-Driven Growth

Wppmedia; Helsinki; On-site; EUR 70,000 - 95,000; Full time

Job summary

WPP Media is seeking an Influencer Marketing Manager to drive strategic development and commercial growth across leading client portfolios. You will integrate influencer initiatives into broader media and content strategies, ensuring client success and strong ROI.

You’ll lead high-level client engagements, build internal expertise, and contribute to the agency’s financial performance while mentoring junior team members in a dynamic, data-driven environment.

Qualifications

• Ability to translate client challenges into actionable influencer strategies.
• Proven track record in driving new business and measuring ROI.
• Strong relationship management with senior stakeholders.
• Excellent written and verbal communication, with compelling presentations.

Responsibilities

• Identify and lead new business opportunities and pitches for top-tier clients.
• Design and oversee influencer marketing strategies aligned with client objectives and market trends.
• Manage strategic relationships with senior client stakeholders and act as advisor on influencer initiatives.
• Monitor financial performance of influencer programs, ensuring profitability and ROI.
• Develop client insights from product, competitive, and industry trends to inform recommendations.

Skills

Strategic thinking

Commercial acumen

Client relationships

Communication & presentation

Influencer marketing

Leadership

Analytics

Job description

WPP Media is seeking an Influencer Marketing Manager to drive strategic development and commercial growth across leading client portfolios. You will integrate influencer initiatives into broader media and content strategies, ensuring client success and strong ROI.

You’ll lead high-level client engagements, build internal expertise, and contribute to the agency’s financial performance while mentoring junior team members in a dynamic, data-driven environment.