Strategic Influencer Marketing Lead

WPP Media; Helsinki; On-site; EUR 65,000 - 100,000; Full time

Job summary

WPP Media is seeking an Influencer Marketing Manager to drive strategic development, commercial growth, and operational excellence across our top-tier client portfolio. You will integrate influencer strategies into broader media and content plans and ensure client success with measurable ROI.

We value senior-level relationship management, strategic thinking, and leadership to mentor junior staff while staying ahead of industry trends and platform innovations.

Qualifications

• Proven ability to translate client challenges into Influencer Marketing strategies.
• Experience leading senior client relationships and pitches.
• Strong understanding of influencer platforms, content formats and measurement.

Responsibilities

• Lead strategic client engagement and drive commercial growth for Influencer Marketing.
• Design and present advanced influencer strategies aligned with clients' objectives.
• Build strategic relationships with senior stakeholders and act as trusted advisor.
• Oversee financial performance and ensure ROI for campaigns.
• Stay ahead of industry trends and integrate influencer marketing into broader plans.

Skills

Strategic thinking

Business development

Client relationship management

Communication & presentation

Influencer marketing expertise

Leadership & mentorship

Analytical thinking

Job description

WPP Media is seeking an Influencer Marketing Manager to drive strategic development, commercial growth, and operational excellence across our top-tier client portfolio. You will integrate influencer strategies into broader media and content plans and ensure client success with measurable ROI.

We value senior-level relationship management, strategic thinking, and leadership to mentor junior staff while staying ahead of industry trends and platform innovations.