Data-Driven Social Media Strategist

WPP Media

Helsinki

On-site

EUR 42,000 - 65,000

Full time

6 days ago

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Benefits offered by this job

Phone allowance

Lunch & culture benefits

Extended occupational healthcare

Job summary

WPP Media is seeking a data-driven Social Media Specialist to join our AI-driven media operating unit. This permanent, full-time role (37.5 hours/week) involves developing social media plans, auditing campaigns, and collaborating with client services and analytics teams in Helsinki.

The ideal candidate has 3–4 years of social media marketing experience, deep platform knowledge, and fluency in Finnish and English.

Qualifications

3–4 years of experience in social media marketing with a proven track record.
Deep understanding of social media platforms and advertising, including campaign setup, targeting, optimization, and reporting.
Strong project management, organizational skills, and ability to manage multiple projects.
Data-driven mindset with strong analytical abilities and excellent communication skills.
Fluent Finnish and English in spoken and written form.

Responsibilities

Develop and implement social media plans and strategies for clients and set media KPIs.
Manage social media budgets effectively.
Perform social media audits and competitive analyses to improve strategy.
Collaborate with client services, creative agencies, and analytics teams.
Keep up with social media trends and best practices.
Mentor junior team members and support their professional development.
Participate in new business pitches.