Social Media Specialist

Wppmedia; Helsinki; On-site; EUR 42,000 - 65,000; Full time

Job summary

WPP Media in Helsinki is seeking a Social Media Specialist to join our AI-driven media team. This permanent, full-time role (37.5 hours/week) focuses on data-driven social strategies for top brands and clients.

The role involves developing plans, managing budgets, audits, and collaboration with creative, analytics, and client services teams. Finnish and English fluency are required.

Qualifications

• 3–4 years of experience in social media marketing.
• Deep understanding of social media platforms.
• Expertise in social media advertising, including campaign setup and reporting.
• Strong project management and organizational skills.
• Data-driven mindset with analytical approach.
• Excellent communication and interpersonal skills.
• Fluent in Finnish and English.
• Ability to collaborate with client services and partner agencies.

Responsibilities

• Developing and implementing social media plans and strategies for clients and setting media KPIs.
• Managing social media budgets effectively and efficiently.
• Performing social media audits and competitive analyses to improve strategy.
• Collaborating closely with internal and external stakeholders, including client services, creative agencies, and analytics teams.
• Keeping up with social media trends and best practices.
• Mentoring junior social media team members, providing guidance and support in their professional development.
• Participating in new business pitches.

Skills

Social media marketing

Campaign management

Analytics

Project management

Communication

Team player

Finnish language

English language

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Social Media Specialist: Join us and be part of a passionate team!

Are you an experienced social media specialist ready to take your career to the next level? We're searching for a data-driven and innovative Social Media Specialist to join our team! This is a permanent, full-time position (37.5 hours/week).

What Makes You a Perfect Fit?

You should be a strategic thinker with a deep understanding of social media platforms and a passion for staying ahead of the curve.

Your role:

• Developing and implementing social media plans and strategies for clients and setting media KPIs.
• Managing social media budgets effectively and efficiently.
• Performing social media audits and competitive analyses to improve strategy.
• Collaborating closely with internal and external stakeholders, including client services, creative agencies, and analytics teams.
• Keeping up with social media trends and best practices.
• Mentoring junior social media team members, providing guidance and support in their professional development.
• Participating in new business pitches.

Who You Are:

• 3-4 years of experience in social media marketing, with a demonstrabletrack recordof success.
• Deep understanding of social media platforms.
• Expertisein social media advertising, including campaign setup, targeting, optimization, and reporting.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset with a strong analytical approach.
• Excellent communication and interpersonal skills.
• A great teamplayer who loves to work with various clients as well as partner agencies.
• Fluent oral and written Finnish and English language skills.

Please Note: Not all of the listed requirements need to be met, as we value potential and a desire to develop. If you believe you are a good fit for this role, we encourage you to apply!

Why join us?

This is not just another job; it’s an opportunity to work with leading global and local brands and learn something new every day! Here’s what you can expect:

• Access to world-class training, tools, data, and systems from WPP and
• A fantastic network of skilled and supportive colleagues from around the globe
• A commitment to putting people first with high-quality leadership
• Extended occupational healthcare and benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits
• Holiday bonuses according to company policy

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