Influencer Marketing Manager, Strategy

WPP Media; Helsinki; On-site; EUR 65,000 - 100,000; Full time

Job summary

WPP Media is seeking an Influencer Marketing Manager to drive strategic development, commercial growth, and operational excellence across our top-tier client portfolio. You will integrate influencer strategies into broader media and content plans and ensure client success with measurable ROI.

We value senior-level relationship management, strategic thinking, and leadership to mentor junior staff while staying ahead of industry trends and platform innovations.

Qualifications

• Proven ability to translate client challenges into Influencer Marketing strategies.
• Experience leading senior client relationships and pitches.
• Strong understanding of influencer platforms, content formats and measurement.

Responsibilities

• Lead strategic client engagement and drive commercial growth for Influencer Marketing.
• Design and present advanced influencer strategies aligned with clients' objectives.
• Build strategic relationships with senior stakeholders and act as trusted advisor.
• Oversee financial performance and ensure ROI for campaigns.
• Stay ahead of industry trends and integrate influencer marketing into broader plans.

Skills

Strategic thinking

Business development

Client relationship management

Communication & presentation

Influencer marketing expertise

Leadership & mentorship

Analytical thinking

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Are you ready to shape the future of influencer marketing?
We’re looking foran Influencer Marketing Manager to push influencer marketing forward, from sharp strategy to standout creative and partnerships that make an impact. Bring your ideas,ambitionand cultural curiosity.We’llbring the brands and the stage.

This is a permanent, full-time position (37.5 hours/week).

About This Role:

The Influencer Marketing Manager, Strategy isseniorpositionand drives the strategic development, commercial growth, and operational excellence of Influencer Marketing and Creator Content across our top-tier client portfolio.

This is where influencer marketing meets real commercial impact.You'llchampion the integration of influencer marketing into broader media and content strategies.You'llensure client success, build internalexpertise, and directly contribute to the agency's financial performance.

Key Responsibilities:

Strategic Client Leadership & Commercial Growth:

• New Business & Pitches: Proactivelyidentify, develop, and lead new business opportunities, crafting and pitching compelling Influencer Marketing strategies to secure top-tier client engagements.
• Client Strategy Development: Design, present, and oversee the delivery of advanced Influencer Marketing strategies for key clients, ensuring alignment with their businessobjectives, market position, and competitive landscape.
• Client Relationship Management: Build and nurture robust, strategic relationships with senior client stakeholders, acting as a trusted advisor and expert on Influencer Marketing.
• Commercial Performance:Maintainoversight of client performance and financial results (net sales and profitability) for Influencer Marketing initiatives, ensuring strategies deliver measurable ROI and contribute to agency growth.
• Client Insight: Develop a deep understanding of clients' products, competitive environment, industry trends, andoverarchingmarketing goals to inform strategic recommendations.

Influencer Marketing Thought Leadership & Innovation:

• Industry Expertise: Remain at the forefront of industry trends, platform innovations, and best practices in Influencer Marketing and Creator Content.
• Strategic Integration: Proactively drive the agency's agenda for the role of Influencer Marketing/Creator Content as an integratedcomponentof media and content strategies. Advise clients on how to extend andoptimizetheir strategies based on campaign performance and client KPIs.
• Internal Education: Support the Commercial Head and wider organization in educating stakeholders on the strategic value, execution, and evolving landscape of Influencer Marketing.

Skills and Experience:

• Strategic Acumen: Ability to translate complex client challenges into actionable, high-impact Influencer Marketing strategies.
• Commercial Drive: Proven capability to proactively drive new business and manage financial performance (net sales, profitability).
• Client Relationship Management: Exceptional ability to build and nurture strong, advisory relationships with clients.
• Communication & Presentation: Highly developed communication and presentation skills, capable of influencing and advising at a senior level.
• Influencer Marketing Expertise: Deep, well-rounded knowledge oftrends, platforms, content types, and measurementframeworks.
• Leadership & Mentorship:Demonstratedability to lead, coordinate, and develop junior team members.
• Analytical Thinking: Ability to interpret campaign performance data and client KPIs toinformstrategic recommendations.

Success in this role will be gauged by:

• Financial Performance & Revenue Diversification: Billing, net sales, ClientPnL, Client time
• AI-Driven Performance Improvement & Innovation: Time saved, efficiency, agents
• Business Development: Newbizz, cross-collaborations, content extend and wins

Please read our Privacy Notice for more information on how we process the information you provide.