Senior Product Manager, Programmatic / Paid social advertising channels

Smartly; Helsinki; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid workplace

Equity options

Global impact

Healthcare benefits

Job summary

Smartly is seeking a Senior/Lead Product Manager to drive the evolution of its media management platform for programmatic and paid social advertisers. You will shape the product vision, own roadmaps, and collaborate across engineering and commercial teams to deliver cross‑channel, scalable solutions.

The role focuses on 2026+ roadmaps, campaign management for multiple channels, and close collaboration with the world’s largest advertisers. Helsinki presence required, with global travel as needed.

Qualifications

• 5+ years of product management experience, preferably in B2B SaaS.
• Proven track record of leading high‑impact products and driving growth.
• Strong leadership with cross‑functional collaboration experience.
• Experience launching software products and features.
• Background in technologically complex domains like digital advertising.
• Proficiency in data analysis and handling large datasets.
• Bachelor’s or Master’s degree in related fields.
• Ability to work from the Helsinki office at least 3 days per week.
• Excellent English and willingness to travel internationally.

Responsibilities

• Gain deep customer insights to define product priorities and problems to solve.
• Lead product discovery activities, including user research and prototype testing.
• Collaborate with cross‑functional teams to craft product vision and roadmap.
• Own the product roadmap and backlog and prioritise feature development.
• Work with paid social or programmatic partners to identify opportunities and value.
• Develop go‑to‑market strategies to drive product adoption and demand.
• Conduct client workshops and presentations to showcase capabilities.
• Manage stakeholder relationships and ensure alignment of strategy and execution.

Skills

Product management

Cross-functional leadership

Data analysis

English communication

Willingness to travel

Education

Bachelor’s or Master’s degree in related fields

Job description

Are you passionate about leading innovative product development in the dynamic world of digital advertising? Join our Product Management team as a Senior / Lead Product Manager and drive the evolution of our media management platform for programmatic / paid social advertisers!

About the Team and the Role:

At Smartly, we empower our clients with cutting‑edge solutions for digital advertising across various social media, programmatic and connected TV channels.

As part of our Media Channels Product management team, you will play a pivotal role in revolutionizing how businesses strategise, execute, scale, and optimise their programmatic / paid social advertising efforts through our Smartly Advertising Platform. Your contributions will directly impact our clients’ ability to save time and maximise returns on their advertising investments by providing a seamless cross‑channel experience spanning multiple advertising platforms at scale.

Your role involves shaping the vision and execution of Smartly’s offering, ensuring we have a solid and winning roadmap aligned across the Smartly platform for 2026 and beyond. You will spearhead the development of our campaign management capability for one or more advertising channels. You will work tightly with the world’s largest advertisers and advertising platforms, having a direct impact on Smartly revenues and success.

Additionally, you will define the solution for selected advertising channels, ensuring parts of the Smartly platform align to address advertiser workflows and jobs to be done to drive customer value. You will work closely with our engineering teams building the product and collaborate with all Smartly product management teams. You will engage with our commercial teams and customers, ensuring customer insights are taken onboard and reflected in our roadmaps, go‑to‑market plans and execution is aligned with product priorities.

As a Senior Product Manager, you will:

• Gain deep customer insights to define product priorities and problems to solve
• Lead product discovery activities, including user research and prototype testing
• Collaborate with cross‑functional teams to craft product vision, roadmap and to align multiple products towards it
• Own the product roadmap and backlog and prioritise feature development
• Work closely with paid social or programmatic advertising partners to understand the opportunities and co‑create complementary value
• Develop go‑to‑market strategies to drive product adoption and demand
• Conduct client workshops and presentations to showcase product capabilities
• Manage stakeholder relationships and ensure alignment of strategy and execution

What we’re looking for:

• 5+ years of product management experience, preferably in B2B SaaS
• Proven track record of leading high‑impact products and driving user or revenue growth
• Strong leadership skills with experience in cross‑functional collaboration
• Expertise in launching successful software products and features
• Background in technologically complex domains, such as digital advertising, and willingness to become proficient in the digital advertising domain
• Proficiency in data analysis and handling large datasets
• Bachelor’s or Master’s degree in related fields
• Ability to work from the Helsinki office at least 3 days per week
• Excellent English and willingness plus ability to travel internationally to meet internal teams, partners and customers

What we offer you:

• Inclusive culture: Join a team of over 800 Smartlies representing more than 60 nationalities across 24 locations in 13 countries. We foster a culture built on trust, transparency and open feedback.
• Global impact: Be part of a company making a global impact, directly influencing our customers and business growth.
• Well‑being focus: Enjoy generous healthcare packages, mental health services and a healthy work‑life balance with paid holidays and family leave.
• Total rewards: Benefit from equity options, performance‑based rewards, competitive compensation and ample career development opportunities.
• Hybrid workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.

About Smartly

Smartly is the AI‑powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognised as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap and TikTok. Our end‑to‑end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

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