Strategic Apps Lead – Digital Marketing & Sales (AI)

Finnair Plc; Vantaa; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Leisure travel benefits

Sickness Fund insurance

Gym access and wellbeing programs

Employee hobby clubs

Job summary

Finnair Plc is seeking an Applications Lead for Digital Marketing & Sales to own the Salesforce Marketing Cloud, Sales Cloud, Revenue Cloud and Agentforce landscape. You will shape the roadmap, partner with marketing, sales and data teams, ensure compliance and scalable delivery, and drive AI-enabled customer engagement across channels.

The role requires hands-on leadership in agile environments, proven stakeholder management, and Fluency in English, with hybrid work and on-site presence at HQ

Qualifications

• Strong understanding of digital marketing technologies and customer engagement platforms.
• Strong Salesforce Marketing Cloud product knowledge.
• Strong Salesforce Sales Cloud product knowledge.
• Understanding of Revenue Cloud capabilities and sales process development.
• Understanding of Agentforce capabilities and AI-driven customer engagement solutions.
• Strong understanding of data management and customer data utilisation.
• Good understanding of compliance and regulatory requirements related to marketing, customer data and digital sales.
• Experience leading product or application development in agile environments.
• Ability to balance business priorities, technology opportunities and development capacity.
• Experience working with multiple stakeholders across business and technology functions.
• Fluent written and spoken English.
• Master's degree or equivalent knowledge and experience.

Responsibilities

• Own and develop the application strategy and roadmap for the Digital Marketing & Sales domain in alignment with Finnair’s commercial strategy and business priorities.
• Lead prioritisation of new functionalities and platform enhancements across Salesforce Marketing Cloud, Sales Cloud, Revenue Cloud, Agentforce and other digital marketing technologies with stakeholders.
• Act as the primary application domain lead, ensuring reliable operations, service levels, support, maintenance, compliance, lifecycle management and license management.
• Collaborate with marketing, sales, customer experience, loyalty, Aurinkomatkat, Finnair Cargo, data teams and partners to align priorities and maximise business value.
• Manage vendor relationships and oversee development and support activities with internal stakeholders and implementation partners.
• Lead application development and continuous improvement using Finnair’s agile ways of working, ensuring development quality, efficiency and scalability.
• Drive governance, architecture alignment and decision-making across the application domain while enabling development across digital and data platforms.
• Advance AI-driven marketing and sales capabilities through Agentforce and support the adoption of innovative solutions that improve customer engagement and business performance.
• Provide visibility into roadmaps, development progress, KPIs and business outcomes through structured reporting and stakeholder communication.
• Benchmark industry trends, emerging technologies and best practices, bringing external insights into Finnair’s digital marketing and sales development.

Skills

Digital marketing tech

Sales Cloud knowledge

Marketing Cloud knowledge

Agentforce capabilities

Data management

Agile leadership

Stakeholder management

English proficiency

Education

Master's degree

Tools

Salesforce CRM

Agentforce

Job description

Finnair Plc is seeking an Applications Lead for Digital Marketing & Sales to own the Salesforce Marketing Cloud, Sales Cloud, Revenue Cloud and Agentforce landscape. You will shape the roadmap, partner with marketing, sales and data teams, ensure compliance and scalable delivery, and drive AI-enabled customer engagement across channels.

The role requires hands-on leadership in agile environments, proven stakeholder management, and Fluency in English, with hybrid work and on-site presence at HQ