Social Media Specialist

WPP Media Limited; Helsinki; On-site; EUR 42,000 - 60,000; Full time

Job summary

WPP Media Limited in Helsinki is seeking an experienced Social Media Specialist to lead data-driven social campaigns and help clients grow their brands.

You will develop and implement social plans, manage budgets, run audits and competitive analyses, and collaborate with client services, creative agencies, and analytics teams to drive measurable results.

Fluent Finnish and English are essential, and you will mentor junior team members while contributing to new business pitches.

Qualifications

• 3-4 years of experience in social media marketing with a proven track record.
• Deep understanding of social platforms.
• Expertise in social media advertising: setup, targeting, optimization, reporting.
• Strong project management and organizational skills, able to handle multiple projects.
• Data-driven mindset with strong analytical approach.
• Excellent communication and interpersonal skills.
• A team player who collaborates with clients and partner agencies.
• Fluent Finnish and English (oral and written).

Responsibilities

• Develop and implement social media plans and strategies for clients and set media KPIs.
• Manage social media budgets effectively and efficiently.
• Perform social media audits and competitive analyses to improve strategy.
• Collaborate closely with client services, creative agencies, and analytics teams.
• Keep up with social media trends and best practices.
• Mentor junior social media team members and support their development.
• Participate in new business pitches.

Skills

Social media strategy

Advertising campaigns

Project management

Data-driven mindset

Communication skills

Team collaboration

Finnish & English fluency

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Social Media Specialist: Join us and be part of a passionate team!

Are you an experienced social media specialist ready to take your career to the next level? We're searching for a data-driven and innovative Social Media Specialist to join our team! This is a permanent, full-time position (37.5 hours/week).

What Makes You a Perfect Fit?

You should be a strategic thinker with a deep understanding of social media platforms and a passion for staying ahead of the curve.

Your role:

• Developing and implementing social media plans and strategies for clients and setting media KPIs.
• Managing social media budgets effectively and efficiently.
• Performing social media audits and competitive analyses to improve strategy.
• Collaborating closely with internal and external stakeholders, including client services, creative agencies, and analytics teams.
• Keeping up with social media trends and best practices.
• Mentoring junior social media team members, providing guidance and support in their professional development.
• Participating in new business pitches.

Who You Are

We're seeking a highly motivated team player with:

• 3-4 years of experience in social media marketing, with a demonstrable track record of success.
• Deep understanding of social media platforms.
• Expertise in social media advertising, including campaign setup, targeting, optimization, and reporting.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset with a strong analytical approach.
• Excellent communication and interpersonal skills.
• A great team player who loves to work with various clients as well as partner agencies.
• Fluent oral and written Finnish and English language skills.

Why join us?

This Is Not Just Another Job; It’s An Opportunity To Work With Leading Global And Local Brands And Learn Something New Every Day! Here’s What You Can Expect

• Access to world-class training, tools, data, and systems from WPP and
• A fantastic network of skilled and supportive colleagues from around the globe
• A commitment to putting people first with high-quality leadership
• Extended occupational healthcare and benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits
• Holiday bonuses according to company policy

Deadline: 1st of October

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