Social Media Specialist: Data-Driven Growth for Brands

WPP Media Limited; Helsinki; On-site; EUR 42,000 - 60,000; Full time

Job summary

WPP Media Limited in Helsinki is seeking an experienced Social Media Specialist to lead data-driven social campaigns and help clients grow their brands.

You will develop and implement social plans, manage budgets, run audits and competitive analyses, and collaborate with client services, creative agencies, and analytics teams to drive measurable results.

Fluent Finnish and English are essential, and you will mentor junior team members while contributing to new business pitches.

Qualifications

• 3-4 years of experience in social media marketing with a proven track record.
• Deep understanding of social platforms.
• Expertise in social media advertising: setup, targeting, optimization, reporting.
• Strong project management and organizational skills, able to handle multiple projects.
• Data-driven mindset with strong analytical approach.
• Excellent communication and interpersonal skills.
• A team player who collaborates with clients and partner agencies.
• Fluent Finnish and English (oral and written).

Responsibilities

• Develop and implement social media plans and strategies for clients and set media KPIs.
• Manage social media budgets effectively and efficiently.
• Perform social media audits and competitive analyses to improve strategy.
• Collaborate closely with client services, creative agencies, and analytics teams.
• Keep up with social media trends and best practices.
• Mentor junior social media team members and support their development.
• Participate in new business pitches.

Skills

Social media strategy

Advertising campaigns

Project management

Data-driven mindset

Communication skills

Team collaboration

Finnish & English fluency

Job description

WPP Media Limited in Helsinki is seeking an experienced Social Media Specialist to lead data-driven social campaigns and help clients grow their brands.

You will develop and implement social plans, manage budgets, run audits and competitive analyses, and collaborate with client services, creative agencies, and analytics teams to drive measurable results.

Fluent Finnish and English are essential, and you will mentor junior team members while contributing to new business pitches.