Senior Sales Analyst

Bluefors; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Job summary

Bluefors is seeking a Senior Sales Analyst to transform data into actionable insights that guide strategic decisions and drive commercial success. You will partner with sales leadership and cross-functional teams to analyse bookings, pipeline, and forecasting data, turning it into meaningful recommendations.

You will own CRM data quality, support demand planning and S&OP, and identify improvements to sales processes. A data-driven mindset and strong communication are essential.

Qualifications

• Bachelor’s or Master’s degree in business, finance, economics, analytics or a related field.
• 5+ years in sales analytics, sales operations, or a similar commercial analytics role.
• Strong forecasting, KPI management, reporting, and CRM-driven processes.
• Ability to translate data into actionable business insights for commercial decisions.
• Excellent communication and stakeholder management across levels.

Responsibilities

• Lead sales forecasting activities and generate data-driven insights.
• Provide consolidated input for demand planning and S&OP processes.
• Produce monthly analyses on bookings, pipeline, and commercial performance.
• Own CRM data quality and drive improvements in data accuracy and consistency.
• Maintain and develop sales KPIs and performance tracking.
• Identify initiatives to improve sales processes and enable data-driven decisions.
• Support CRM adoption and train sales teams on best practices.
• Lead cross-functional development projects and collaborate with stakeholders.

Skills

Sales analytics

CRM data quality

Forecasting

KPI tracking

Data storytelling

Stakeholder management

English proficiency

Education

Bachelor’s or Master’s degree in a relevant field

Tools

Salesforce

Power BI

Job description

Our Sales Operations team is looking for a Senior Sales Analyst to help transform data into insights that support business decisions and drive commercial success. In this role, you will work closely with sales leadership and other stakeholders across the organization, turning sales performance, pipeline, and forecasting data into meaningful recommendations that help guide our growth. Rather than building reporting foundations from scratch, you will build on the strong processes and tools already in place and play a key role in strengthening data-driven decision-making across the business. Interested? Keep reading!

As a Senior Sales Analyst, you will lead our sales forecasting activities by gathering and analyzing data, identifying trends, and providing consolidated input for demand planning and S&OP processes. You will be responsible for producing monthly business analyses on bookings, pipeline development, and commercial performance, helping sales leadership understand what is happening in the business and why. In addition, you will own CRM data quality, ensuring that our sales data remains reliable, actionable, and aligned with business needs. You will proactively identify opportunities to improve sales processes, recommend development initiatives, and collaborate with stakeholders across functions to implement improvements. As a trusted partner to sales leadership, you will provide insightful analyses rather than simply reporting numbers, enabling informed decision-making throughout the organization.

To succeed in this role, you have +5 years of experience working in sales analytics, sales operations, business analytics, or a similar commercial analytics role and have a strong track record of translating complex data into clear business insights. You have experience supporting sales forecasting, pipeline management, KPI tracking, and commercial reporting, and you understand how sales organizations operate. You are comfortable working with CRM systems and have a strong understanding of data quality management and governance. You communicate clearly and confidently, both verbally and in writing, and are able to explain your recommendations and influence stakeholders at different organizational levels. You enjoy collaborating with sales leaders and are confident enough to challenge existing ways of working when improvements are needed.

Experience from a manufacturing company and/or a fast-growing international organization is considered an advantage. Salesforce administration experience and relevant certifications are also a plus. We value individuals who combine strong analytical capabilities with initiative, curiosity, and the confidence to independently drive improvements and development projects.

We offer you an interesting, challenging, and responsible position in a highly skilled and growing organization. This is an excellent opportunity to work closely with sales leadership, influence business decisions, and further develop your expertise in sales operations and analytics. You will be supported by a collaborative work community where continuous improvement, learning, and teamwork are part of everyday work.

Main responsibilities:

• Lead sales forecasting activities, including data gathering, analysis, and insight generation
• Provide consolidated sales input for demand planning and S&OP processes
• Deliver monthly business analyses and reports on bookings, pipeline development, and commercial performance
• Own CRM sales data quality and drive continuous improvement of data accuracy and consistency
• Maintain and further develop sales KPIs and performance tracking
• Produce insights and recommendations that support data-driven decision-making for sales leadership
• Identify, propose, and drive initiatives that improve sales processes and ways of working
• Support CRM adoption and provide guidance and training to sales teams when needed
• Lead sales process development projects and collaborate with stakeholders across functions

What we expect from you

• Bachelor’s or Master’s degree in business administration, finance, economics, analytics, or another relevant field
• More than 5 years of experience in sales analytics, sales operations, business analytics, or a similar commercial analytics role
• Strong experience in sales analytics, forecasting, KPI management, business reporting, and CRM-driven sales processes
• Ability to transform data into actionable business insights and recommendations that support commercial decision-making
• Solid understanding of sales processes and commercial operations, combined with strong analytical and problem-solving skills
• Excellent communication, stakeholder management, and influencing skills, with confidence to work independently across organizational levels and to train and guide users on CRM best practices
• Experience leading cross-functional development projects and driving process improvements
• Excellent command of English, both written and spoken

We also appreciate

• Experience from a manufacturing company
• Experience from a fast-growing international organization
• Salesforce administration experience and relevant certifications
• Power BI or other business intelligence tool experience

For more information, please contact Matilda Säde, Head of Sales Operations, [e-mail] .