Senior Product Manager

Trust In SODA; Helsingin seutukunta; On-site; EUR 85,000 - 125,000; Full time

Job summary

Trust In SODA in Finland is seeking a Senior Product Manager to own the launch and scale of a D2C ecommerce product. You’ll lead end-to-end from understanding the Finnish market to localisation and roadmap development, partnering with Engineering, Design, Data, Marketing and Commercial teams.

This role rewards commercial thinking, decisive decision-making and a bias for action in a fast-moving environment. You’ll shape product strategy for growth in Finland and beyond, translating customer

Qualifications

• 5+ years of senior product management experience.
• Strong experience owning a digital consumer, D2C or e-commerce product end-to-end.
• Experience working in a start-up or scale-up environment.
• Proven experience launching or scaling a product in a new market or geography.
• Strong commercial understanding of metrics such as conversion, ARPU, retention, CAC and LTV.
• Experience with subscription, recurring revenue or lifecycle products.
• Strong understanding of e-commerce customer journeys and conversion.
• Excellent product discovery skills, using customer research, data and market insight.
• Strong roadmap ownership and prioritisation skills.
• Experience working closely with Engineering, Design, Marketing and Commercial teams.
• Excellent communication skills in English & Finnish

Responsibilities

• Own the product vision, strategy and roadmap for the Finnish market.
• Take the product from market discovery and localisation through to launch and ongoing growth.
• Translate business objectives and customer needs into clear product priorities.
• Identify opportunities to improve the customer experience and commercial performance.
• Build a product roadmap that balances immediate growth with long-term scalability.
• Develop a deep understanding of the Finnish consumer and e-commerce market.
• Localise the product experience for the Finnish market.
• Identify opportunities to improve acquisition, conversion and retention.
• Work across the business to make sure the product is ready for launch and built to scale.
• Help develop a repeatable approach to launching products in new markets.

Skills

Product roadmap ownership

End-to-end D2C/e-commerce product

Market localisation

Cross-functional collaboration

Data-driven decision making

English & Finnish communication

Start-up/scale-up experience

Commercial metrics understanding

Product discovery through research &数据

Stakeholder management

Market-entry playbooks

Job description

We’re looking for a Senior Product Manager to join a growing international business and take ownership of launching and scaling a new D2C e-commerce product in Finland.

This is an exciting opportunity for someone who enjoys the pace and ownership of a start-up or scale-up environment. You’ll be joining at an early stage, with the product already proven in another European market, and will have the opportunity to help take it into a new market and shape what comes next.

You’ll own the product end‑to‑end from understanding the Finnish market and customer, through localisation and launch, to building the roadmap and driving continued growth.

This is not a role where you simply manage an existing backlog. You’ll be expected to think commercially, challenge assumptions, make decisions and build the product for scale.

You’ll work closely with Engineering, Design, Data, Commercial, Marketing/CRM, Payments and other stakeholders to turn business opportunities into great customer experiences.

Own the Product

• Own the product vision, strategy and roadmap for the Finnish market.
• Take the product from market discovery and localisation through to launch and ongoing growth.
• Translate business objectives and customer needs into clear product priorities.
• Identify opportunities to improve the customer experience and commercial performance.
• Build a product roadmap that balances immediate growth with long-term scalability.

Launch & Scale in a New Market

• Develop a deep understanding of the Finnish consumer and e-commerce market.
• Understand customer behaviours, needs, motivations and the competitive landscape.
• Localise the product experience for the Finnish market.
• Identify opportunities to improve acquisition, conversion and retention.
• Work across the business to make sure the product is ready for launch and built to scale.
• Help develop a repeatable approach to launching products in new markets.

This role will suit someone who enjoys working where things are still being built.

You’ll need to be comfortable with ambiguity, changing priorities and making decisions without having every answer in front of you.

You’ll work closely with Engineering and other teams to move quickly while making sure the product is built in a way that can scale.

We're looking for a commercially minded product leader who enjoys building and scaling consumer products.

• 5+ years of senior product management experience.
• Strong experience owning a digital consumer, D2C or e-commerce product end-to-end.
• Experience working in a start-up or scale-up environment.
• Proven experience launching or scaling a product in a new market or geography.
• Strong commercial understanding of metrics such as conversion, ARPU, retention, CAC and LTV.
• Experience with subscription, recurring revenue or lifecycle products.
• Strong understanding of e-commerce customer journeys and conversion.
• Excellent product discovery skills, using customer research, data and market insight.
• Strong roadmap ownership and prioritisation skills.
• Experience working closely with Engineering, Design, Marketing and Commercial teams.
• Excellent communication skills in English & Finnish

You should be comfortable understanding regulation and turning complex requirements into practical product decisions.

Nice to Have

• Experience with international product launches.
• Experience with local payment methods and payment integrations.
• Experience building subscription products.
• Experience developing a repeatable market-entry playbook.
• Understanding of responsible consumer practices in regulated environments.