Product Marketing Manager

Holvi; Helsingin seutukunta; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Stock options

Hybrid work setting

Benefits budget

Wellbeing initiatives

Job summary

Holvi in Helsinki is seeking a Product Marketing Manager to own a product area from positioning to adoption, focusing on invoicing, expenses, receipts and accounting.

You will lead go-to-market efforts for the Finnish market, work with distribution and reseller partners, and translate product specs into compelling value propositions while localizing content into Finnish.

Qualifications

• 4+ years of experience in product marketing or a similar field.
• Have owned a product or product area end to end, and driven it forward without being chased.
• Have experience working in a fast paced growth company / startup environment.
• Have worked in fintech, banking or financial services – ideally in a B2B context and within the target group of SMEs.
• Have experience planning and executing go-to-market activities.
• Are fluent in Finnish and can write and edit marketing content for a variety of product marketing channels.
• Are fluent in English – both written and spoken.
• Are a strong collaborator: you flag workload and trade-offs early, you’re comfortable saying no with a reason, and people find it easy to work with you.
• Have strong project management skills and can keep several things moving at once.
• Enjoy working with partners or external stakeholders to drive outcomes.
• Care about outcomes and use data to guide your work, even when the data isn’t perfect.
• Use AI tools as a normal part of how you work.

Responsibilities

• Own product stream positioning, messaging, launches end-to-end and briefing this information to our marketing team.
• Brief and coordinate product launches to ensure messaging lands in the right channels.
• Work with our CRM lead to turn a launch into lifecycle flows that drive real usage.
• Monitor adoption, usage and revenue; share signals and insights with the team.
• Collaborate with product and development teams to turn technical specs into compelling value propositions.
• Write Finnish language marketing materials around our products and features – from landing pages to sales collateral.
• Localise and refine in-product and UX copy from English to Finnish.
• Enable our sales with clear messaging, tools and content.
• Work with partners to provide briefings and ensure correct representation of our product.

Skills

Go-to-market planning

Product marketing

Finnish language

English language

Cross-functional collaboration

Project management

Data-driven decision making

AI tools usage

Fintech experience

Partner enablement

Tools

Jira

WordPress

HubSpot

Figma

Transifex

Looker

Redash

Job description

We small businessWe founded Holvi back in 2011 with a simple vision: Eliminate the distractions of financial admin and simplify work life, because running and growing a business is hard enough. Small businesses shouldn’t have to worry about expensive bank fees, spreadsheets and lost receipts.

Since our inception as a pioneering fintech, we’ve grown, evolved and changed but our core remains the same. We believe that to help businesses chase their fullest potential, we need to reach ours – and that’s the path that we’re on.

Right now, we’re looking for a Product Marketing Manager to join our team in Helsinki. If you want to help small businesses thrive, then read on.

What You’ll Do

We’re looking for a product marketer who deeply understands the Finnish landscape of small businesses and banking, and can own a product area from positioning all the way through to adoption.

You’ll own one of our product streams from the product marketing site across the customer lifecycle – today that’s everything around invoicing, expenses, receipts and accounting – and you’ll lead go-to-market work for the Finnish market, whether that is for new target groups, new features or new products. You’ll work closely with our distribution and reseller partners, equipping them with the right messages, tools and content so launches land and products get used.

A typical day could see you

• Owning positioning, messaging, launch and adoption for a product stream, end to end and briefing these information to our marketing team
• Briefing and coordinating product launches to ensure that the right messages are delivered at the right time in the right channels
• Working with our CRM lead to turn a launch into lifecycle flows that drive real usage
• Watching your stream’s numbers – adoption, usage, revenue – and bringing the team a signal, an insight and an opportunity
• Collaborating with our product and development teams to turn technical specs into compelling value propositions
• Writing Finnish language marketing materials around our products and features – from landing pages to sales collateral and more
• Localising and refining our in-product and UX copy from English to Finnish
• Enabling our sales efforts with clear messaging, tools and content
• Working with partners to provide briefings, ensure the correct representation of our product and accelerate sales

This is for you if you

• Have 4+ years of experience within product marketing or a similar field
• Have owned a product or product area end to end, and driven it forward without being chased
• Have experience working in a fast paced growth company / startup environment
• Have worked in fintech, banking or financial services – ideally in a B2B context and within the target group of SMEs
• Have experience planning and executing go-to-market activities
• Are fluent in Finnish and can write and edit marketing content for a variety of product marketing channels
• Are fluent in English – both written and spoken
• Are a strong collaborator: you flag workload and trade-offs early, you’re comfortable saying no with a reason, and people find it easy to work with you
• Have strong project management skills and can keep several things moving at once
• Enjoy working with partners or external stakeholders to drive outcomes
• Are motivated to help small business owners thriveCare about outcomes and use data to guide your work, even when the data isn’t perfect
• Use AI tools as a normal part of how you work

It’s a plus if you

• Understand the world of marketing beyond the product marketing
• Have a track record of launching products in local markets
• Have familiarity with customer segmentation or persona development
• Are comfortable working in cross-functional teams
• Have previously worked with: Jira, Wordpress, HubSpot, Figma, Transifex, Looker or Redash

You’ll get

• Employee stock options – Opportunity for equity in Holvi
• Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Finland or from abroad
• Monthly benefit budget that can be used in multiple ways
• Work nice balance – Weekly exercise hour, bi-weekly breakfasts, bi-annual team weeks and more
• The chance to shape this role around what’s good for you and Holvi

Logistics

• This is a full-time permanent position in our Product Marketing Team where you’ll report to our Product Marketing & Communications Lead based in Berlin
• You’ll be headquartered in our sleek office in Kallio, Helsinki.

Equal Opportunity Statement

At Holvi, we embrace diversity in all of its forms and foster an inclusive environment for all people to live their best work life. This is central to our mission of promoting a healthy balance in all things we do.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.